Facebook Ads

Photo courtesy of Facebook BusinessAs always, Facebook heeds advertisers’ needs. Thanks to the requests of a few vocal and insightful advertisers, Facebook updated two of its business products, Power Editor and the Ads Manager app. Facebook's advertising prowess is built upon two pillars: Power … [Read more...]

Yesterday, Facebook announced that its monthly users rose to 1.94 billion last month. This is great news for advertisers because these monthly users are also synonymous to customers: more users lead to more audiences for advertisers’ Facebook ads. As of last month, Facebook’s daily active users … [Read more...]

Unfortunately, not everyone can be a Facebook advertiser, not even those with relevant digital advertising experiences. To be a Facebook advertiser who survives the fast-paced world of digital advertising, you must possess several qualities that show you have what it takes. For example, our team … [Read more...]

At yesterday’s F8 2017 event, Facebook’s speakers, Joanna Tong and Simon Cross, talked about Facebook’s platform for companies, Workplace: its past, present, and future developments. In the Past 2011: Facebook Launched Groups Because Facebook was growing quickly, it faced communication and … [Read more...]

Today is Facebook’s annual F8 event, an event in which developers gather to learn about the technology Facebook is developing and releasing to the public. The event opened with Mark Zuckerberg’s keynote speech, followed by several of his colleagues’. During the keynote, Zuckerberg and his colleagues … [Read more...]

At today's Facebook annual event, F8, David Marcus announced several exciting and unexpected updates for Messenger, including quick replies, persistent menus, native payments, and the ability to send animated gifs and videos. However, the main features Marcus discussed in detail are the following: … [Read more...]

Last month Facebook released a new feature that changed the way it sends comment notifications: a pop-up window. Since this feature’s release, comment notifications pop up as a separate window on the bottom of your screen when your news feed is open, similar to how separate message tabs appear when … [Read more...]

For publishers, Instant Articles is a double-edged sword. Although it’s a great feature that allows articles to load quickly and easily on Facebook’s mobile app, it doesn’t direct readers to publishers’ websites. This means publishers’ websites don’t get web-traffic, and they don’t get the chance to … [Read more...]

Because there is an 82% higher attention rate for a video ad viewed on a smartphone than on TV, it's imperative that you create ads optimized for mobile. Unfortunately, there are several creative challenges you must face: limited access to inspiring examples, lack of tools to build for mobile, and … [Read more...]

In today's mobile-centric world, TV alone does not suffice. In fact, 68% of people use their phones while watching TV. Thus, it's important as an advertiser that you reach your audience on both TV and mobile. This slideshow, courtesy of Facebook Blueprint, teaches you how to complement your TV ads … [Read more...]