March 12, 2019 Anne Felicitas, editor at AdvertiseMint, Facebook marketing agency Online advertising has opened the industry to people from all walks of life: the young and the old, the college educated and the not college educated, the upper class and the middle class. So long as there’s a … [Read more...]
Amazon’s New-to-Brand Metrics Help Drive Customer Acquisition
February 21, 2019 Anna Hubbel, writer at AdvertiseMint, Facebook marketing agency Amazon’s large platform makes tracking advertising metrics a daunting task. But Amazon recently introduced new-to-brand metrics for display, video, and Sponsored Brands advertisers so campaign performance metrics … [Read more...]
Amazon’s Ad Business Will Grow 50 Percent, Says Emarketer
February 20, 2019 Anne Felicitas, Editor at AdvertiseMint, Facebook ads agency When starting an advertising campaign, the advertiser must decide whether to invest in digital advertising or traditional advertising (or both). While traditional advertising has existed for many generations, … [Read more...]
