Anne Felicitas, editor at AdvertiseMint, Facebook marketing agency Online advertising has opened the industry to people from all walks of life: the young and the old, the college-educated and the not college-educated, the upper class, and the middle class. So long as there’s a budget, a good … [Read more...]

Anna Hubbel, writer at AdvertiseMint, Facebook marketing agency Amazon’s large platform makes tracking advertising metrics a daunting task. But Amazon recently introduced new-to-brand metrics for display, video, and Sponsored Brands advertisers so campaign performance metrics are clear and … [Read more...]

Anna Hubbel, writer at AdvertiseMint, Facebook advertising company Amazon is testing a free-sample program that allows brands to ship product samples to prospective buyers. Brands handle the payment while Amazon uses the customer data it acquired to identify which shoppers are likely to buy. In … [Read more...]

Anna Hubbel, writer at AdvertiseMint, Facebook ad agency   If you’re like the many advertisers flocking to Amazon, especially for the upcoming holiday season, you are likely still learning the secrets of marketing on the platform. How do you stand out when so many other businesses … [Read more...]

Anna Hubbel, writer at AdvertiseMint, Facebook ad agency What is the thought process of the average US shopper? Amazon wanted to answer this question to help brands better understand their audiences. Working with global measurement firm comScore, Amazon gathered in-depth insight about consumers … [Read more...]

Anna Hubbel, writer at AdvertiseMint, Facebook ads company agency Recently, Snap Inc. made a smart business move. The company announced a new Amazon product search tool involving the Snapchat camera. Users can point their Snapchat camera at an object to find it on Amazon. They can then buy the … [Read more...]

Anna Hubbel, writer at AdvertiseMint, Facebook ad agency Amazon is inching its way closer and closer to the number one spot. The company’s US digital ad revenues projected for this year will surpass Oath and Microsoft’s, trailing behind Facebook and Google’s, according to Emarketer. The … [Read more...]

Anna Hubbel, writer at AdvertiseMint, Faceebook ad agency Photo courtesy of stores.org Amazon is so confident in the success of its ads that it is now testing an attribution pixel that will show advertisers how ads on its sites measure up against those on rival sites. According to Digiday, it is … [Read more...]

Competition is heavy on Amazon. Your competitors will do whatever it takes to make themselves look better than you, even if it means tricking Amazon. “Trick Amazon,” you gasp. “Is that even possible?” Some sellers found ways to manipulate the Amazon system using sneaky tricks. They employ these … [Read more...]

Soon Amazon sellers may be able to promote their products to other websites. Currently, Amazon is testing Sponsored Products placement to external sites. The company has been dedicating a new focus to advertising, and this latest test expands that focus beyond Amazon’s own properties. According … [Read more...]