March 12, 2019 Anne Felicitas, editor at AdvertiseMint, Facebook marketing agency Online advertising has opened the industry to people from all walks of life: the young and the old, the college educated and the not college educated, the upper class and the middle class. So long as there’s a … [Read more...]
Amazon’s New-to-Brand Metrics Help Drive Customer Acquisition
February 21, 2019 Anna Hubbel, writer at AdvertiseMint, Facebook marketing agency Amazon’s large platform makes tracking advertising metrics a daunting task. But Amazon recently introduced new-to-brand metrics for display, video, and Sponsored Brands advertisers so campaign performance metrics … [Read more...]
Amazon’s New Marketing Option Delivers Free Samples to Shoppers
January 15, 2019 Anna Hubbel, writer at AdvertiseMint, Facebook advertising company Amazon is testing a free-sample program that allows brands to ship product samples to prospective buyers. Brands handle the payment while Amazon uses the customer data it acquired to identify which shoppers are … [Read more...]
