Soon Amazon sellers may be able to promote their products to other websites. Currently, Amazon is testing Sponsored Products placement to external sites. The company has been dedicating a new focus to advertising, and this latest test expands that focus beyond Amazon’s own properties. According … [Read more...]
How to Advertise Your App on Amazon
It takes only 90 seconds or less. That’s how quickly Amazon says you can create an advertising campaign for your mobile app. According to Develux, Amazon offers a self-managed app advertising solution called Advertise Your App, exclusively designed for Amazon mobile app developers. Amazon offers … [Read more...]
How to Build a Successful Amazon Page
Amazon is massive, complex, and full of exciting opportunities. It’s daunting to enter the Amazon selling realm. But if you’re going to do it, you need to set yourself up for success with the right knowledge. Salsify recently hosted a webinar titled “Build a Best-Selling Page on Amazon,” in which … [Read more...]
3 Most Popular Amazon Ads to Try
Photo: Getty Images/Adrian Hancu When you hear the word “Amazon,” you may automatically think “success.” With such a strong word association, you may also think that using an Amazon marketing campaign guarantees reaching your desired goals. However, every company and product is different. You … [Read more...]
How to Use the Exclusion Marketing Method to Improve Facebook Ad ROI
You likely know that you can use several different objectives for your Facebook ad campaigns. By selecting a campaign objective, you’re telling Facebook what you want from that campaign. This is very important because Facebook will optimize your ad campaign for that objective. For example, if you … [Read more...]
What Is Amazon Advertising?
Amazon.com (commonly known as, simply, Amazon) routinely sets unprecedented heights for the e-commerce industry. An estimated 54 percent of online shoppers go directly to Amazon to purchase products. Amazon began as a humble online bookstore. Today, it’s the single largest e-commerce website in the … [Read more...]
3 Marketing Trends to Look for in 2018 According to Marketing Experts
The year 2018 is expected to be one of excitement, opportunity, and even fearful uncertainty for businesses that incorporate digital advertising into their marketing strategies. Bronto, a lead email marketing service provider for e-commerce retailers, recently shared predictions from e-commerce … [Read more...]
Amazon Advertising Is More Popular Than Snapchat and Twitter
Photo courtesy of Stores.org Amazon generated $2.8 billion in ad revenue, besting that of Snapchat and Twitter, the former generating $2 billion and the latter generating $800 million. Doug Anmuth, an analyst for J.P. Morgan, expects Amazon’s revenue to double to $6.6 billion. Most of Amazon’s … [Read more...]
Marketers Should Look at Amazon as a Rising Advertising Platform
Amazon is known for having just about everything for the average consumer: variety, video, music, great prices, fast shipping, an efficient voice assistant device, and much more. The e-commerce site also offers a popular platform for businesses to sell their own products to a limitless … [Read more...]