Soon Amazon sellers may be able to promote their products to other websites. Currently, Amazon is testing Sponsored Products placement to external sites. The company has been dedicating a new focus to advertising, and this latest test expands that focus beyond Amazon’s own properties. According … [Read more...]

It takes only 90 seconds or less. That’s how quickly Amazon says you can create an advertising campaign for your mobile app. According to Develux, Amazon offers a self-managed app advertising solution called Advertise Your App, exclusively designed for Amazon mobile app developers. Amazon offers … [Read more...]

Amazon is massive, complex, and full of exciting opportunities. It’s daunting to enter the Amazon selling realm. But if you’re going to do it, you need to set yourself up for success with the right knowledge. Salsify recently hosted a webinar titled “Build a Best-Selling Page on Amazon,” in which … [Read more...]

Photo: Getty Images/Adrian Hancu When you hear the word “Amazon,” you may automatically think “success.” With such a strong word association, you may also think that using an Amazon marketing campaign guarantees reaching your desired goals. However, every company and product is different. You … [Read more...]

You likely know that you can use several different objectives for your Facebook ad campaigns. By selecting a campaign objective, you’re telling Facebook what you want from that campaign. This is very important because Facebook will optimize your ad campaign for that objective. For example, if you … [Read more...]

Amazon.com (commonly known as, simply, Amazon) routinely sets unprecedented heights for the e-commerce industry. An estimated 54 percent of online shoppers go directly to Amazon to purchase products. Amazon began as a humble online bookstore. Today, it’s the single largest e-commerce website in the … [Read more...]

The year 2018 is expected to be one of excitement, opportunity, and even fearful uncertainty for businesses that incorporate digital advertising into their marketing strategies. Bronto, a lead email marketing service provider for e-commerce retailers, recently shared predictions from e-commerce … [Read more...]

Photo courtesy of Stores.org Amazon generated $2.8 billion in ad revenue, besting that of Snapchat and Twitter, the former generating $2 billion and the latter generating $800 million. Doug Anmuth, an analyst for J.P. Morgan, expects Amazon’s revenue to double to $6.6 billion. Most of Amazon’s … [Read more...]

Amazon is known for having just about everything for the average consumer: variety, video, music, great prices, fast shipping, an efficient voice assistant device, and much more. The e-commerce site also offers a popular platform for businesses to sell their own products to a limitless … [Read more...]