Facebook Ads

Amidst the controversial dust that still has yet to completely settle from the Cambridge Analytica scandal, Facebook emerges yet once again with a positive quarterly report. Facebook, Inc. today released its Q1 2018 Earnings Report, which indicated an adjusted Earnings Per Share (EPS) of $1.69. … [Read more...]

Facebook uses facial recognition technology to find people who are impersonating you, let you know when someone uploads a photo or video of you, and allow you to easily and quickly tag people in photos. With the recent Cambridge Analytica data breach, it’s understandable that you may feel … [Read more...]

As the numbers continue to rack up, it’s impossible to believe that Facebook could ever stop being the most widely used platform. However, Emarketer’s latest social forecast shows that, while overall user count is high, Facebook is losing younger users. Although 60.6 percent of US Internet users … [Read more...]

Facebook COO, Sheryl Sandberg, photo courtesy of Facebook Newsroom. Facebook realized that preventing data abuse is too big a task to conquer alone, even for a massive social network with some of the world’s most brilliant minds working behind it. As part of Facebook’s response to the … [Read more...]

To ensure you’re using the Facebook campaign that delivers the best results, you have to frequently split test. Split or A/B testing is experimentation with different creative or ad elements to better your ads. To make split testing easier, Facebook recently introduced an update that integrates … [Read more...]

Over the last several weeks, users have been asking one question: which apps have access to our personal profile information? The Cambridge Analytica scandal has shaken people’s sense of security and trust. After all, when Russian-American academic Aleksandr Kogan gave the personal information he … [Read more...]

After the public learned that Cambridge Analytica secretly harvested personal information from 87 million Facebook users, Mozilla launched a browser plugin, Facebook Container, that prevented Facebook from tracking user activity. Recently, Mozilla released another blocker, Firefox Focus, a … [Read more...]

We’re all still in the aftershock from the Cambridge Analytica scandal. When the world discovered that the data firm harvested personal information from over 50 million user profiles to inform the Trump presidential campaign, we all desperately improved our profiles’ privacy settings. In response, … [Read more...]