Facebook Ads

After the election, when Obama privately advised Mark Zuckerberg to mitigate fake news on Facebook, Zuckerberg shrugged him off. The idea that Facebook could influence the election sounded ludicrous to him. Responding to Max Read, a New York Magazine journalist who claimed Facebook helped Trump win … [Read more...]

Keeping track of all your ad campaign results as they run on different media platforms can be a pain. Facebook is now offering two-in-one solutions for advertisers who want to compare and contrast ad campaign performance across both TV and Facebook platforms through one screen. One solution, … [Read more...]

All advertisers place their ads on Facebook’s various placement options, such as suggested video, Instagram Stories, and right column. However, most advertisers, if not all, can't see what their ads look like in those placements. The answer is left to the imagination—until now. Facebook … [Read more...]

Gone are the days of the hassle and toil of reconciling invoices in Business Manager that those of us in the business of Facebook paid ads might be familiar with. Earlier this month, Facebook introduced a new invoicing API that advertisers can use through Business Manager. This new capability allows … [Read more...]

You’ve likely clicked on an ad, debated whether or not to purchase the advertised item, then clicked out of the website, deciding to purchase later. You’re not the only one guilty of this indecisive act—your customers do it too. Fortunately, Facebook rolled out a new feature that allows customers to … [Read more...]

In response to ProPublica's discovery of targeting options used to discriminate and promote hate speech, Facebook removed self-reported targeting fields in the ads interface. The network made the announcement shortly after learning that advertisers used these fields to target "Jew … [Read more...]

A new Facebook IQ version allows you to quickly search for insights on the go. To help you easily find what you need, the new version, Insights to Go, features search, filtering, and downloading tools. You can find anything on Facebook IQ’s website with Insights to Go. If you would like to find a … [Read more...]

Business owners who want to reach users through WhatsApp can now do that through Facebook ads. TechCrunch recently found a code that business owners can use in Facebook's ad manager to create a "Send WhatsApp Message" call-to-action. The WhatsApp call-to-action works like a Facebook Messenger … [Read more...]

If you want to quickly create different ad sets, you’re in luck. Facebook Power Editor and Ads Manager have a handy ad creation tool that allows you to create multiple variations of ad sets at the same time. Here’s how you create multiple ad sets. If you have any trouble with this, feel free to … [Read more...]

The updated Instant Articles WordPress Plugin improves the adaptation of web content for the Instant Articles format. The update streamlines initial setup and provides visual parity between Instant Articles and AMP. This update is only available to WordPress VIP enterprise clients and publishers … [Read more...]