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One of the more controversial decisions that Instagram has made recently was allowing users to hide the number of likes they receive. The social media platform made this decision to curb the competitiveness of the app and protect the mental health of its users. However, if you use Instagram a help … [Read more...]

It seems like about twice a day there is another Instagram update that either alters the way the app looks or adds entirely new functionality. Due to the constant updates, it can be easy to naturally start to ignore them. While ignoring new updates may not matter for most run-of-the-mill software … [Read more...]

Unsplash / Matthew Fournier Email marketing is one of the oldest yet the most effective communication channels for brand communication.  Most customers are open to sharing their contact information like names and email addresses when they buy from brands as they want to receive communications … [Read more...]

Instagram’s Live Rooms feature allows you to go live, just like before, but this time, you can invite up to three more guests to join you (previously, you could only have one guest along). This makes it all the more possible to reach a broader audience, engage with the community and drive … [Read more...]

How happy are you with your brand's Instagram account? Do you have the number of followers, engagement rate, reach, and conversions you're after? Or are you lagging behind your competition, always trying to catch up to the latest trends? If you find yourself in the second category, it might be … [Read more...]

Austin Diste / Unsplash The days when most people discovered local businesses around their neighborhood only offline are long gone. Today, potential local customers do online research before visiting your local business. According to the Local Consumer Review Survey, 93% of people use the internet … [Read more...]

Living in the digital era, people choose social media platforms to communicate with their friends and family. Believe it or not, Instagram is one of the most popular platforms among social media users. Back in 2018, Instagram reached 2.3 billion monthly active users. Most people are visual … [Read more...]

B2B companies require a creative and well-formulated marketing plan. When most businesses think about B2B marketing strategies, they tend to focus on outbound and direct techniques such as sending messages to prospective clients. As the world has switched to social media, it is vital to utilize its … [Read more...]

Jon Tyson / Unsplash When Instagram first popped into the scene in 2010, it looked the same as any other social media platform. Full of pet selfies, food images, and much more. Fast-forward to 2020, and Instagram is considered one of the best marketing tools for business owners, with enticing … [Read more...]

According to the Global Web Index, on average, most people spend over two hours every day on social media platforms. Of these, Instagram has over 1 billion monthly active users. With this amount of active users, you must identify ways to promote your brand, and marketing tools can help simplify that … [Read more...]