Instagram Ads

With the U.S. possibly banning TikTok, fans of the social media app are left seeking an alternative that quenches their viral video needs. So of course, the recent rollout of Instagram Reels — an obvious TikTok copycat — couldn’t have come at a more opportune time.  How do you use Reels? It’s not … [Read more...]

Image courtesy of Instagram.comToday Instagram announced an addition to its 20-year-old app: Reels.  The new feature, available only to select countries, allows users to create a string of 15-minute videos, set to a track from Instagram’s music library. Users can also use their original sound, … [Read more...]

Once in a while, you see a comment on your Instagram post that resonates, a comment that you wish you could bold, underline, and highlight. The social media company is rolling out a feature that provides a similar experience.  In a Twitter post, Instagram announced the roll out of pinned … [Read more...]

In today's digital age, social media advertising has become a powerful tool for businesses to reach their target audience and promote their products or services. Instagram, as one of the most popular social media platforms, offers a robust advertising platform that allows businesses to connect with … [Read more...]

A Rival IQ study published in 2019 showed that except for higher education, engagement rates dropped from a median of 1.73% to 1.60% across all industries. With engagement rates in a slow decline, it’s tempting to join Instagram pods, which offer a fast and easy way to increase likes, comments, and … [Read more...]

Instagram is both inspirational and aspirational, and it’s definitely possible to persuade someone to want what you show in your post, whether that’s a product, service, or lifestyle. When you’re able to make your followers say, “I want that!” you can cash in. In the meantime, you can dip your … [Read more...]

Influencers are aptly named for their ability to influence their followers. According to Emarketer, they can sway the purchase decisions of millennials and gen Zs. The data company found that 22% of gen Zs and 20% of millennials surveyed admitted to buying a product based on an influencer’s … [Read more...]

Instagram now allows you to bring users to your Direct conversation. The new feature was discovered today by one of AdvertiseMint’s digital marketers, Christian Sierra.  With the new Instagram Direct option, your Click-to-Messenger ads will take users to your Instagram Direct, where they can … [Read more...]

FEB. 10, 2020 Instagram is testing ads in IGTV. In this program, content creators can run ads in their videos for extra cash.  The test was uncovered by Jane Manchun Wong, software engineer and social media informant. Wong shared her discovery on Twitter, which includes a screenshot of … [Read more...]

Seeing John Smith’s thirst trap is amusing the first, second, and third time you see it on your Instagram feed. Seeing it multiple times a day every day, however, can become a nuisance.  A new Instagram feature called “Categories” allows you to moderate the visibility of your followers. It … [Read more...]