October 22, 2018 Guest Post Email marketing may seem simple, but there are a lot of components that contribute to an optimized campaign. I could discuss common mistakes, show you shining examples of campaigns that work, or even get into detail with optimization, but none of that makes any … [Read more...]

It turns out that consumers want you to give it to them straight. A recent study found that consumers expect brands to be transparent on social media. Study participants said that brands have more responsibility to be open and honest than anyone else on social platforms. A Sprout Social study … [Read more...]

Both the Apple App Store and the Google Play Store are highly competitive spaces where app developers struggle to stand out against competitors. According to a Venture Beat study reported by Finances Online, as of 2019, there were nearly 6 million apps available to download. In app stores, … [Read more...]

Julian DiMico, guest writer at AdvertiseMint, Facebbook advertising agency Small and mid-size marketing is becoming increasingly complex as digital channels become larger and more important. Businesses are seeking ways to harness data, email clients, and close business with a budget and … [Read more...]

Anna Hubbel, writer at AdvertiseMint, Facebook advertising agency You’ve got a friend in loyal customers who choose you over your competitors, who think of you first when making purchase decisions, who brag about their positive experiences with your brand. Customer loyalty is the foundation … [Read more...]

Anne Felicitas, editor at AdvertiseMint, Facebook advertising company Looking around your office on a Tuesday morning, you find a depressing scene: Mary Sue shuffles from copy room to her desk, eyelids droopy, a steaming mug of coffee in hand. Meanwhile, Joe hunches over his keyboard, … [Read more...]

The mobile technology industry grows by leaps and bounds. By the second quarter of 2018, 51.89 percent of global internet traffic originated from mobile devices, such as smartphones and tablets. The statistics get better. By the end of July 2018, Global population of internet users stands at 4.1 … [Read more...]

There’s a reason everyone gets psyched for Super Bowl ads: they’re entertaining and often hilarious. When you get a good laugh out of an ad, it has value. It becomes memorable and shareable. Think of your favorite ad. Did it make you chuckle? Do you remember what it was for? If the answer was yes to … [Read more...]

It’s easy to envy the popular companies that have those simple but memorable slogans everyone recognizes. Creating a catchy slogan for your brand is one of your biggest challenges as a marketer. The slogan has to be easy to remember and understand, all while accurately and fully conveying the … [Read more...]

You have something to say, and you want to share it online. Awesome! That’s the best way to reach a large audience. But there’s a little something called search engine optimization, otherwise known as SEO, that is needed to boost your blog to the top of Google’s search feed. The better your SEO, the … [Read more...]