One of the best days of the year for sales is rapidly approaching. Black Friday is viewed by Americans as the first day of shopping for Christmas. Finder reported that last year the average adult spent $483 during the four days from Black Friday to Cyber Monday. Expenditures during the four days … [Read more...]

The various ways users engage with their mobile devices reveal valuable information about the best way to market to them. Marketing data and research analyst Emarketer shared its US estimates on mobile behaviors to help marketers get the most out of their mobile strategies in 2018. Facebook, too, … [Read more...]

Nearly all forms of marketing are geared toward one thing: generating leads. Lead generation is the process of identifying and cultivating prospects so that they gain interest in a company’s products or services. There are many ways to generate leads. One of the most popular approaches is email … [Read more...]

As many generation Zs reach their late teens and early twenties, they gain purchasing power. According to a 2018 Barkley report, generation Zs aged 16 to 21 spend an estimated $143  billion a year. Evidently, marketers must consider generation Zs in their marketing strategies, but those … [Read more...]

The eighth and final season of HBO’s Game of Thrones (GoT) has officially begun, and brands are using the opportunity for their own shot at the throne. Many brands are using GoT-themed promotions to capitalize on the hype for the last season, and GoT is happily using these promotions to keep its … [Read more...]

Anna Hubbel, writer at AdvertiseMint, Facebook ads agency Reddit’s ad business is looking good, according to marketing analyst Emarketer. It’s going to keep getting better if advertisers are willing to look pass the controversial content frequently shared on the site. In a recent … [Read more...]

Anna Hubbel, writer at AdvertiseMint, Facebook ads agency Ad spending does not appear to be intimidated by anything, not even a possible recession. According to marketing analyst Emarketer, globally, ad spending, primarily driven by digital, will continue to rise in spite of the … [Read more...]

Anne Felicitas, editor at AdvertiseMint, Facebook marketing agency AR creators from all over the globe will rejoice at this exciting news: Spark AR Studio, a software that helps creators make AR effects for Facebook, Messenger, and Instagram cameras, is now accepting applications to access … [Read more...]

Email outreach is a key part of any marketing plan, and it’s getting more and more tricky to entice readers. People want to skim for information, and you have about eight seconds to grab their attention. Before hitting “send” on your next email campaign, check that you are meeting these criteria. … [Read more...]

Anna Hubbel, writer at AdvertiseMint, Facebook ads agency Influencer marketing is one way to reach millennial and gen z audiences. However, it’s not for everyone. Retailers, for instance, have more of a challenge making influencers work for them because they have more products to market to … [Read more...]