Most businesses today have a content marketing strategy in place. Done right, content marketing can help you increase brand awareness, generate leads, boost sales, and elevate your business. Is your content marketing strategy really working? You won’t know until you measure the results of your … [Read more...]

When writing an article, you sometimes may want to reference a specific social media post to bolster your point. Embedding has made this process easier, improving not only the appearance and credibility of your article but also the readers’ experience. Here’s how to embed posts from today’s most … [Read more...]

In the past, when people wanted to know more about a product or service, they asked family and friends for suggestions. They would even visit or call several businesses to talk to representatives. Today, much of customers’ pre-purchase activities are happening online. People post on social media … [Read more...]

There isn’t any area of life that the COVID-19 pandemic hasn’t impacted, and marketing is no exception. Some advertisers and social media platforms have specifically “outlawed” coronavirus-related content, causing brands to scramble if they originally planned to write about, report on, or otherwise … [Read more...]

Everyone, both buyers and sellers, is affected by the COVID-19 pandemic. Companies across various industries are experiencing one of the most unprecedented situations while economies are being impacted worldwide.  In light of all this, how can you maintain your client base? By acting on the … [Read more...]

Creating a solid brand strategy is not easy. Almost every iconic company has had a bumpy ride. Founders of Tesla, Apple, and Amazon have likely gone through a fair share of struggle when it comes to branding. Yet, failure is a harsh reality that you can’t shrug off. Even if you have a perfect plan … [Read more...]

As days turn into a full month, business owners can’t help but wonder if the COVID-19 closures will ever come to an end. Although Governor Newsom first planned to slowly reopen California sometime in May, that date has once again been moved to mid June. When will these business closures come to … [Read more...]

Upwork is giving away $1 million in its Work Together Talent Grants. Businesses in the U.S. can apply now.  To help businesses continue their projects in the fight against COVID-19, global freelancing platform Upwork is giving away a total of $1 million in Upwork credits. According to the … [Read more...]

APR. 22, 2020 Every corner of the economy has been impacted by COVID-19 in one way or another. While some industries are taking a major hit, others are thriving and having their best months. Then there are some industries that are, surprisingly, not seeing much change at all, at least in terms … [Read more...]

On March 15, restaurant revenue dropped by 25 percent, according to software company Womply. The COVID-19 pandemic has hit many industries hard. Restaurants, in particular, have suffered a blow from the inability to open for dine-in experiences, relying solely on delivery and pickup to maintain … [Read more...]