Grammar rules are so dizzyingly confusing and so plentiful that even Amy Einsohn, author of The Copyeditor’s Handbook, which inspires this post, likely doesn’t know all of them by heart. It’s completely understandable that some grammar rules elude you. In fact, many grammarians occasionally consult … [Read more...]

Have you ever kept your phone in a desk drawer or left it in a different room while you watched TV? That's okay. Most U.S. users would share your resounding no, according to a Facebook IQ study. The study—"TV Watching in the Digital Age: Consumer Attention and Engagement” by Tobii Pro Insight and … [Read more...]

So you've decided to create a mobile app. Brilliant! Mobile apps are a powerful part of today's advertising and brand-building experience. But everyone makes apps these days, so it's imperative that your app stands out above the rest. Because the key to the success of any mobile app is its … [Read more...]

If your Facebook feed hasn't been blowing up with adults going bonkers for a new smartphone-based, virtual reality-esque new Pokémon game called Pokémon Go, you are lucky. The rest of us haven't been able to escape friends looking down at their phones, taking the most efficient paths from Poké Stop … [Read more...]