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December 21, 2017

Why Trademarking Is the Best Thing to Do for Your Business

Your business has intellectual property that it uses. Your unique assets may include logos, designs, or phrases. In the early stages of running your business, you will use your assets with your offerings to build your brand and establish awareness with consumers. However, if you use your … [Read more...]

Article by AdvertiseMint Staff / Marketing

November 15, 2017

Why You Should Offer Free Shipping This Holiday Season

Speedy delivery takes a back seat to free shipping when it comes to online shopping, a recent study by eMiles discovered. At a whopping 63 percent, free shipping is a significant factor in online shopping decisions made by online shoppers in the US. In contrast, only 23 percent responded … [Read more...]

Article by Anna Hubbel / Marketing

September 19, 2017

Sex Does Not Sell, Researchers Discover

Two scantily clad women promote Carl’s Jr.’s burgersContrary to popular belief, sex does not sell. Nonetheless, advertisers relentlessly thrust highly sexualized ads under people’s noses, eager to trade titillating images for sales. Women baring oiled legs and cleavages, women posing provocatively, … [Read more...]

Article by Anne Felicitas / Marketing

September 11, 2017

Social Media Advertising: The Number One Reason Users Visit Brand Sites

A recent online survey of US shoppers found that social media advertising is the number one reason users visit brand websites. The survey conducted by Astound Commerce, which eMarketer covers in an article, focused on online shoppers who had visited a brand manufacturer website in June 2017. … [Read more...]

Article by Anna Hubbel / Marketing / adobe study, advertisemint, brand manufacturer website, brand sites, brian meert, digital advertising, digital marketing, emarketer, facebook ad agency, facebook advertising agency, landing page views, mobile friendly, navigation, online survey, social media ad agency, social media advertising agency, virtual reality, web design

September 7, 2017

How to Successfully Market to Millennials

Many marketers, especially those representing restaurants, retail stores, and hotels, scramble to attract the Instagram obsessed, avocado toast loving millennials aged 18 to 34 whose spending habits marketers depend on. Many of those marketers turn to social media to catch millennials’ attention, a … [Read more...]

Article by Anne Felicitas / Marketing / advertising, digital advertising, digital marketing, eccommerce, marketing, millennials, social media, social media advertising, social media marketing

August 28, 2017

3 Common Grammatical Errors Inexperienced Copywriters Make

Grammar rules are so dizzyingly confusing and so plentiful that even Amy Einsohn, author of The Copyeditor’s Handbook, which inspires this post, likely doesn’t know all of them by heart. It’s completely understandable that some grammar rules elude you. In fact, many grammarians occasionally consult … [Read more...]

Article by Anne Felicitas / Marketing

August 28, 2017

4 Ways Advertisers Can Prepare for the 2017 Holiday Season

'Tis the season to start thinking about your holiday advertising strategy. According to an eMarketer forecast, U.S. retail ecommerce sales will increase by 16.6% when the 2017 holiday season arrives. Comparatively, growth during the 2016 holiday season was only 14.3%. To top it off, 23.6% of … [Read more...]

Article by Anna Hubbel / Marketing / ad copy, advertisemint, advertising copy, brian meert, canvas ads, facebook canvas, holiday ads, holiday advertising guide, holiday magic, snapchat filters, snapchat guide, social media ad agency, social media advertising agency

August 16, 2017

Study Shows That Viewers Use Their Phones While Watching TV

Have you ever kept your phone in a desk drawer or left it in a different room while you watched TV? That's okay. Most U.S. users would share your resounding no, according to a Facebook IQ study. The study—"TV Watching in the Digital Age: Consumer Attention and Engagement” by Tobii Pro Insight and … [Read more...]

Article by Anna Hubbel / Marketing

August 11, 2017

12 Tips for Creating Great Mobile App Designs

So you've decided to create a mobile app. Brilliant! Mobile apps are a powerful part of today's advertising and brand-building experience. But everyone makes apps these days, so it's imperative that your app stands out above the rest. Because the key to the success of any mobile app is its … [Read more...]

Article by Anna Hubbel / Marketing

July 28, 2017

Social Media Marketing: What Not to Do

Don't feel bad if you just started advertising on social media. There are plenty of resources available with tips on what to do. But just as important is what not to do. Do NOT... Begin Without a Solid Plan You should know your brand, your product, and your customer before diving in. Go Without … [Read more...]

Article by Anna Hubbel / Marketing / social media

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