Your business has intellectual property that it uses. Your unique assets may include logos, designs, or phrases. In the early stages of running your business, you will use your assets with your offerings to build your brand and establish awareness with consumers. However, if you use your … [Read more...]
Why You Should Offer Free Shipping This Holiday Season
Speedy delivery takes a back seat to free shipping when it comes to online shopping, a recent study by eMiles discovered. At a whopping 63 percent, free shipping is a significant factor in online shopping decisions made by online shoppers in the US. In contrast, only 23 percent responded … [Read more...]
Sex Does Not Sell, Researchers Discover
Two scantily clad women promote Carl’s Jr.’s burgersContrary to popular belief, sex does not sell. Nonetheless, advertisers relentlessly thrust highly sexualized ads under people’s noses, eager to trade titillating images for sales. Women baring oiled legs and cleavages, women posing provocatively, … [Read more...]
Social Media Advertising: The Number One Reason Users Visit Brand Sites
A recent online survey of US shoppers found that social media advertising is the number one reason users visit brand websites. The survey conducted by Astound Commerce, which eMarketer covers in an article, focused on online shoppers who had visited a brand manufacturer website in June 2017. … [Read more...]
How to Successfully Market to Millennials
Many marketers, especially those representing restaurants, retail stores, and hotels, scramble to attract the Instagram obsessed, avocado toast loving millennials aged 18 to 34 whose spending habits marketers depend on. Many of those marketers turn to social media to catch millennials’ attention, a … [Read more...]
3 Common Grammatical Errors Inexperienced Copywriters Make
Grammar rules are so dizzyingly confusing and so plentiful that even Amy Einsohn, author of The Copyeditor’s Handbook, which inspires this post, likely doesn’t know all of them by heart. It’s completely understandable that some grammar rules elude you. In fact, many grammarians occasionally consult … [Read more...]
4 Ways Advertisers Can Prepare for the 2017 Holiday Season
'Tis the season to start thinking about your holiday advertising strategy. According to an eMarketer forecast, U.S. retail ecommerce sales will increase by 16.6% when the 2017 holiday season arrives. Comparatively, growth during the 2016 holiday season was only 14.3%. To top it off, 23.6% of … [Read more...]
Study Shows That Viewers Use Their Phones While Watching TV
Have you ever kept your phone in a desk drawer or left it in a different room while you watched TV? That's okay. Most U.S. users would share your resounding no, according to a Facebook IQ study. The study—"TV Watching in the Digital Age: Consumer Attention and Engagement” by Tobii Pro Insight and … [Read more...]
12 Tips for Creating Great Mobile App Designs
So you've decided to create a mobile app. Brilliant! Mobile apps are a powerful part of today's advertising and brand-building experience. But everyone makes apps these days, so it's imperative that your app stands out above the rest. Because the key to the success of any mobile app is its … [Read more...]
Social Media Marketing: What Not to Do
Don't feel bad if you just started advertising on social media. There are plenty of resources available with tips on what to do. But just as important is what not to do. Do NOT... Begin Without a Solid Plan You should know your brand, your product, and your customer before diving in. Go Without … [Read more...]
