If you're reading this, you already know that email is one of the most important assets a brand or organization should have. What you might not be aware of is the necessity of segmenting the subscription list. In a nutshell, segmenting your email list allows you to send the right email to the right … [Read more...]

When you have a product worth bragging about, it’s tempting to place it next to your competition’s less-impressive version. Taylor Holland says that’s a mistake, however, in her Skyword article, “Why There’s No Place for Product Comparison in Content Marketing.” In fact, she says product comparison … [Read more...]

Effective ad copy captures the problems of your customers and offers solutions to those problems. To do so, you must ask eight important questions about the before and the after of your customers' experiences with your product or service using the eight-question grid. In the eight-question grid, … [Read more...]

Crafting a logo to represent your business takes a lot of consideration, especially when it comes to color choice. Colors have a psychological influence, so it's important to choose ones that accurately convey the purpose of your business, as well as elicit the emotions you want your customers to … [Read more...]

The best way to build your credibility as a business (in addition to providing exceptional products and services, of course) is to build a positive reputation through your dealings with customers. But other than word of mouth, how do you share all the great things existing customers are saying about … [Read more...]

It's no secret: as modern consumers, we spend an excessive amount of time with media. However, as eMarketer discovered, how we spend our time with media may not be as black and white as we may think. Here are six facts eMarketer discovered about time US adult users spend with media. 1. US Adult … [Read more...]