When you have a product worth bragging about, it’s tempting to place it next to your competition’s less-impressive version. Taylor Holland says that’s a mistake, however, in her Skyword article, “Why There’s No Place for Product Comparison in Content Marketing.” In fact, she says product comparison … [Read more...]

Effective ad copy captures the problems of your customers and offers solutions to those problems. To do so, you must ask eight important questions about the before and the after of your customers' experiences with your product or service using the eight-question grid. In the eight-question grid, … [Read more...]

Crafting a logo to represent your business takes a lot of consideration, especially when it comes to color choice. Colors have a psychological influence, so it's important to choose ones that accurately convey the purpose of your business, as well as elicit the emotions you want your customers to … [Read more...]

The best way to build your credibility as a business (in addition to providing exceptional products and services, of course) is to build a positive reputation through your dealings with customers. But other than word of mouth, how do you share all the great things existing customers are saying about … [Read more...]

It's no secret: as modern consumers, we spend an excessive amount of time with media. However, as eMarketer discovered, how we spend our time with media may not be as black and white as we may think. Here are six facts eMarketer discovered about time US adult users spend with media. 1. US Adult … [Read more...]

Your business has intellectual property that it uses. Your unique assets may include logos, designs, or phrases. In the early stages of running your business, you will use your assets with your offerings to build your brand and establish awareness with consumers. However, if you use your … [Read more...]