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April 23, 2018

7 Tips for Using Email Segmentation to Drive Conversions

If you're reading this, you already know that email is one of the most important assets a brand or organization should have. What you might not be aware of is the necessity of segmenting the subscription list. In a nutshell, segmenting your email list allows you to send the right email to the right … [Read more...]

Article by AdvertiseMint Staff / Marketing

April 20, 2018

US Marketers Leaving TV for Digital, OTT

Traditional TV viewership in the United States continues to decline steadily, owing in large part to the rise of direct competitors such as over-the-top (OTT) programming. Ad departments noticed: researchers from Emarketer expect domestic TV ad spends to drop to 31.6 percent of all ad revenue in … [Read more...]

Article by AdvertiseMint Staff / Marketing / digital advertising, emarketer, ott advertising, predictions, tv advertising

April 3, 2018

Product Comparison May Not Be the Best Marketing Strategy. Here Are 3 Alternatives

When you have a product worth bragging about, it’s tempting to place it next to your competition’s less-impressive version. Taylor Holland says that’s a mistake, however, in her Skyword article, “Why There’s No Place for Product Comparison in Content Marketing.” In fact, she says product comparison … [Read more...]

Article by Anna Hubbel / Marketing

February 16, 2018

Users Aren’t Willing to Wait for Slow Loading Content, Survey Shows

Although patience is a virtue, it shouldn't be needed when viewing ad content. According to Emarketer, content that takes too long to load is one of the most challenging struggles for digital advertisers today. Eighty percent of participating users in a December 2017 Adobe survey indicated that … [Read more...]

Article by Anna Hubbel / Marketing / adaptive streaming, adobe study, advertisemint, brian meert, digital video, emarketer, slow-loading content, social media ad agency, social media advertising agency, video content, video files, video streaming

January 31, 2018

New Data Shows Drop in Time Spent on Publisher Sites in 2017

As if the emphasis on fake news wasn't enough for news publishers last year, recent data uncovered by Taboola indicates that US consumers' time spent on publisher sites dropped in 2017. According to Emarketer, the average amount of time spent on publisher sites began at 2.09 minutes in the first … [Read more...]

Article by Anna Hubbel / Marketing / advertisemint, average time spent on publisher sites, brian meert, devices, digital publishers, emarketer, fake news, media publishers, mobile devices, news publishers, publisher sites, publishers, social media ad agency, social media advertising agency, tablets

January 23, 2018

When Writing Ad Copy, Ask Yourself These 8 Important Questions

Effective ad copy captures the problems of your customers and offers solutions to those problems. To do so, you must ask eight important questions about the before and the after of your customers' experiences with your product or service using the eight-question grid. In the eight-question grid, … [Read more...]

Article by Anna Hubbel / Marketing

January 19, 2018

3 Questions to Ask When Choosing Colors for Your Logo

Crafting a logo to represent your business takes a lot of consideration, especially when it comes to color choice. Colors have a psychological influence, so it's important to choose ones that accurately convey the purpose of your business, as well as elicit the emotions you want your customers to … [Read more...]

Article by Anna Hubbel / Marketing

January 9, 2018

8 Ways You Can Use Customer Reviews in Everyday Marketing

The best way to build your credibility as a business (in addition to providing exceptional products and services, of course) is to build a positive reputation through your dealings with customers. But other than word of mouth, how do you share all the great things existing customers are saying about … [Read more...]

Article by Anna Hubbel / Marketing

January 4, 2018

6 eMarketer Facts to Know About Users’ Time Spent with Media

It's no secret: as modern consumers, we spend an excessive amount of time with media. However, as eMarketer discovered, how we spend our time with media may not be as black and white as we may think. Here are six facts eMarketer discovered about time US adult users spend with media. 1. US Adult … [Read more...]

Article by Anna Hubbel / Marketing

December 21, 2017

How FCC’s Net Neutrality Repeal Will Negatively Affect Your Business

On Thursday, December 15, The Federal Communications Commission (FCC), repealed its net neutrality regulations, which prevented Internet service and wireless providers, such as Comcast, and AT&T, respectively, from discriminating against online content. When the rules were intact, companies … [Read more...]

Article by Anne Felicitas / Marketing / business, current events, fcc, federal communications commission, internet, net neutrality, opinion, politics, tech

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