If you’re having trouble expanding your reach or gaining more engagement on your social media posts, then it’s time to implement new social media strategies. Some of these strategies may seem unconventional but have proven effective. Below are six ways to increase reach on your social media posts.
1. Use Emojis on Copy
Interestingly, using emojis on copy generates more engagement on social media posts. Why? Because using emojis mimics the post of a real person. The more your posts appear like the posts of a regular person rather than a marketer, the more attention it gets. On that note, never sound like you’re selling on social media. The second you sound like you’re selling something, people will stop listening to you.
2. Post Photos from Instagram to Facebook
If you haven’t synced your Instagram to your Facebook yet, you should do so now. Turns out, posting a photo to Facebook through Instagram increases engagement by 23%.
3. Like and Reply to Every Comment
To encourage your audience to engage with your posts, you should react or reply to all of your follower’s comments. This furthers your image as a real person making real connections. Furthermore, the more engagement your posts have, the more often it will appear on top of your feed. Also, keep in mind that any ongoing activity appears on Facebook’s ticker. So the more often you engage with your audience, the more exposure you get.
4. Avoid Posting Links to Youtube Videos
Since Facebook and Google-owned Youtube are rivals, posting a link from Youtube will immediately have significantly less views because Facebook shows those posts to less people. An alternative is to post a video directly to Facebook or use Facebook Live, which, as I have already mentioned in numerous articles, garners more audience.
5. Bury the Hashtag
People hate seeing hashtags. However, without it, Instagram users may have trouble finding your content. To prevent users from seeing your hashtags, bury them by adding 5 dots on each line under your caption:
6. Pay Facebook to Promote Your Social Media
To gain more reach, you can also promote your posts on Facebook. Whether it be an article, a photo, or a simple Facebook status, promoting your content on Facebook by creating a boosted post or a Facebook ad will help you grow your audience. You don’t need to have a lavish budget to pay for ads. You can even start with a budget of $5 per desired action.
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