Wonderlane / Unsplash Today, more and more schools are discovering ways to use social media to meet multiple goals. Learning institutions are turning to their social channels to spread information faster, create and nurture a sense of community, and generate awareness on course offerings and … [Read more...]
How to Handle Negative Comments on Social Media Following These 5 Effective Examples
Bench Accounting / UnsplashIf you run a business that is active on social media, it’s almost inevitable that you’ll receive a negative comment sooner or later. Whether or not you feel the negativity is justified, you’ll need a plan in place to respond. Many brands completely ignoring negative … [Read more...]
How Topic Targeting Can Improve Display Advertising
Benjamin Dada / UnsplashThere are quite a few added factors that can help in the optimum growth of your business while following a digital marketing strategy. Depending on the company you choose to work with, the kind of strategies you build will be different. However, every digital marketing agency … [Read more...]
8 Ways to Grow Your TikTok Followers without Spending a Dime
TikTok is one of the fastest growing social media platforms, with more than 800 million active monthly users in July 2020, making it a great place to find an audience and create a following for your brand. There are many ways to increase your audience on TikTok. For example, you can grow your … [Read more...]
The Ultimate Guide to Facebook Retargeting for Your Ecommerce Store
Rawpixel Have you ever browsed an online store, perhaps even putting items in your shopping cart, but not made a purchase? Did you notice that shortly afterward, you were seeing advertisements for that store on your social media feeds? If so, you’ve been on the receiving end of retargeted … [Read more...]
6 Essential Skills Every Social Media Manager Should Have
Nghia Nguyen/UnsplashSocial media has become an integral part of every digital marketing strategy. With more than 3.8 billion people using social media, businesses can no longer ignore social media marketing. Because of social media growth, the demand for social media managers is increasing. … [Read more...]
7 Surefire Ways to Sell without Being Too Salesy
Artem Beliaikin / PexelsToday we live in an amazing world where people can get whatever they want, and they often have several options for where they can get it. No wonder businesses spend an incredible amount of resources on marketing. However, overdoing it may result in consumers feeling … [Read more...]
How to Use Live Videos to Grow Your Business
Nathan Dumlao /UnsplashIn today's digital era, where social media has dominated the digital landscape, live streaming is one marketing tool that has helped businesses gain more exposure while generating more leads and sales. Many businesses are inclining more toward social media platforms, like … [Read more...]
Using YouTube Keywords to Get to the Top of Search Results
No self-proclaimed serious content creator uploads videos on YouTube just for his or her own entertainment. People and brands create videos because they want others to watch ― they aim to grow a community or boost their marketing strategies, among other things. But let's face it: It's not … [Read more...]
5 Ways to Optimize Your Website for Lead Generation
It’s no secret that lead generation is the key to boosting your sales and growing your bottom line. One of the best ways to capture new leads is through your website, of course. But what are some of the best ways to ensure your website is optimized for lead generation? During the dawn of the … [Read more...]
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