Creating a solid brand strategy is not easy. Almost every iconic company has had a bumpy ride. Founders of Tesla, Apple, and Amazon have likely gone through a fair share of struggle when it comes to branding. Yet, failure is a harsh reality that you can’t shrug off. Even if you have a perfect plan … [Read more...]

In these fast-paced times, customers need quick solutions. They often ditch traditional customer service channels and visit a company’s website or social media account to get quick answers to their questions. At this crucial point, a delay in response leads to a dissatisfied customer. This, in turn, … [Read more...]

No matter the industry or the niche you operate in, chances are you are surrounded by competitors fighting for the same target demographic. Trying to stay afloat and even grow in a competitive field can be a challenge nowadays, especially when you consider the fact that the sheer number of options … [Read more...]

Forming a killer marketing strategy for your business is a must. It's challenging and demanding, but it's necessary for success. You probably already know the importance of social media marketing, email marketing, and other strategies you should be using, but there's one that not many businesses … [Read more...]

Email and social media are two major aspects of digital marketing that feel like they are on opposite spectrums. Some marketing teams treat both of them in isolation while others ignore social media completely. However, there are some brands that have perfected the art of combining email and social … [Read more...]

Email marketing is an older technique that doesn’t get the credit it deserves. With digital marketing advancing at a great rate, it’s easy to forget about our old standbys, such as email marketing, even though this one technique has stood the test of time. This post looks at email marketing tips … [Read more...]