Ian Schneider / Unsplash Once upon a time, a startup owner needed to advertise her brand effectively but had exhausted all the organic possibilities — or so she thought. Little did the startup owner know that there was one avenue that she hadn’t yet tried. It was effective, and it didn’t require … [Read more...]
10 Creative Ways for Affiliate Marketers to Make Money on Instagram
Affiliate marketing can be tremendously lucrative. As of this year, the industry is estimated to be worth more than $12 billion globally. More than 80% of brands currently operate some kind of affiliate program, and they exist in every niche you can think of. Affiliate marketing is a form of … [Read more...]
20 Best Digital Marketing Tools For Growing Your Business in 2020
Photo Mix / PixabayIn business, you'll need to stay on top of the latest trends to avoid falling down the pecking order. Digital marketing is the major and most effective method of giving your brand valuable exposure, thanks to the popularity and widespread reach of the internet. Multiple online … [Read more...]
9 Facebook Retargeting Strategies for Better Ad Conversions
NESA by Makers / Unsplash Advertising works best when shown to a targeted audience, which you can define by demographics, education levels, professions, and much more. Other than these criteria, there is one more step to successful targeting: There is retargeting, the best-performing audience … [Read more...]
Top 5 Proven and Effective Amazon Marketing Strategies That Turn Listings to Sales
Stokkete / Envato Elements Let's go straight to the facts: 55 percent of consumers go directly to Amazon to search for items instead of a search engine. More than 200 million people visit Amazon every month. Amazon sold $173 million worth of products on Amazon Prime Day 2019 … [Read more...]
The Benefits and Drawbacks of Influencer Marketing
Mateus Campos Felipe / Unsplash Influencer marketing has tremendously grown in the recent past. From big to small businesses, entrepreneurs are opening up to this form of marketing tactic. This could be because it leverages the ready audience of an influencer to drive quick results in brand … [Read more...]
Twitter Marketing Tips and Strategies for 2020
Moran / Unsplash Companies across the globe market on Twitter to engage with their followers, all while building brand awareness, boosting leads and conversions, and so much more. Twitter is known to be an easy platform on which you can distribute your content, what with it having more than 330 … [Read more...]
How to Use Stock Photos for Facebook Ads
Panos Sakalakis / Unsplash Yes, many of you may have cringed at the words “stock photos,” but truthfully they are a blessing in disguise for many marketers advertising on Facebook. When used correctly, they can bring your ads to life. What Are Stock Photos? Stock photos refer to a collection of … [Read more...]
How to Use Google Alerts to Grow Your Business
Morning Brew /Unsplash Google Alerts is a notification system that informs you when certain keywords are being searched for or mentioned on various sites. An extremely popular tool among businesses, it helps you monitor the presence of your brand on the internet, collect backlinks, and find the … [Read more...]
What You Can Learn from the Top 10 Ecommerce Trends in 2020
Image source: Pixabay With every news cycle dominated by politics and the pandemic, it's easy to miss big ecommerce updates regarding technology and social media. Consider these developments, for instance: E-retail revenues are projected to reach $6.54 trillion in 2022. COVID-19 has … [Read more...]
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