Campaign Creators / Unsplash Whether you’re a veteran marketing professional or you’re transitioning to the industry for the first time, your campaigns need to have a solid foundation in marketing theories. Based on customers’ desires and motivations for taking action, these concepts help us … [Read more...]
How to Boost Your Sales with the Right Product Video
NOV. 2, 2020 Sam McGhee / Unsplash Yesterday, a clothing brand asked its followers in an Instagram Story poll whether they prefer photos or videos of their products. Can you guess which option had the most votes? Videos. It's not hard to see why: They offer a more comprehensive view of … [Read more...]
How to Market Your School on Facebook
Element5 Digital / Unsplash With more than two billion active site users per month, Facebook continues to be one of the largest and most popular social media networks in the world loved by any Facebook ads service. On Facebook you have the potential to reach parents, families, and a wider audience … [Read more...]
How to Create an Instagram Pre-Launch Strategy for Ecommerce Brands
Social Cut / Unsplash Setting up a pre-launch for your business Instagram account can be intimidating. If your company is new to the platform or in social media, you may be confused as to where to begin, what assets are needed, and how to target an audience. The best way to take on this task is to … [Read more...]
The Secret to Selling on Instagram without Spending a Cent
Georgia de Lotz / Unsplash If you delve a little deeper into statistics, you will see that Instagram is truly a priority channel for business development. According to Emarketer, 11% of US users buy products on Instagram. Every day 200 million users visit at least one business account. At the same … [Read more...]
6 Tips for Making Your LinkedIn Profile Stand Out
Marten Bjork / Unsplash Maintaining a professional social media account, such as an account with LinkedIn, is important in today’s modern hiring process. In fact, hiring managers continue to check applicants’ online presence. Moreover, there are organizations that require candidates in marketing, … [Read more...]
10 Effective Strategies to Driving Traffic to a Newly Launched Shopify Store
So you finally launched your e-commerce store on Shopify. Congratulations! Now, what’s next? As a brand new Shopify store owner, your top challenge is driving traffic to your e-commerce store. With more than 5,000 active Shopify stores, it can become extremely difficult for any newly launched … [Read more...]
Shopify vs WooCommerce: What’s the Best E-Commerce Website for Dropshipping?
Roberto Cortese / Unsplash In 2020, e-commerce sales soared more than ever before due to quarantine regulations that stop the further spread of COVID-19. In fact, just in the first quarter of this year, U.S. retail e-commerce sales amounted to more than $160 billion, about 2.33% more than Q1 … [Read more...]
35 Banned and Restricted Products You Can’t Advertise on Facebook
Although most businesses are welcome to advertise on Facebook's platform, there are some products and services that Facebook won't allow on its site that you may not be aware of if you're not partnered with a Facebook advertising company. Before you decide to promote your business with Facebook ads, … [Read more...]
Tips for Creating a High-Converting Social Media Landing Page
Campaign Creators / Unsplash Social media is now a significant part of people’s lives. According to Emarsys, there are 3.5 billion social media users, or about 45 percent of the entire global population. Review42 reported that people spend an average of three hours per day on social media … [Read more...]
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