Facebook Ads

After Alexander Kogan gave millions of Facebook users’ data to Cambridge Analytica to inform President Trump’s election campaigns, Facebook has been under immense pressure to reform its data and advertising policies. Not only were users angry, but so was Congress, which demanded Mark Zuckerberg’s … [Read more...]

History has proven that Facebook doesn’t create new products without monetizing them. Take a look at News Feed, Instagram Stories, and Watch. After those features showed their potential, Facebook opened them to advertising. So it’s no surprise that after two years since its release, Facebook finally … [Read more...]

There’s nothing more frustrating than purchasing a pink wool-blend overcoat on Ebay only to receive a two-sizes-too-large garb that is more bathrobe than coat (spoken from personal experience). That frustrating scam, as well as another from a few months back, has deterred me from buying anything on … [Read more...]

A new and exciting update to Facebook Lead Ads allows you to collect even more information from your leads. According to Zapier, you can now see which ad, ad set, and campaign the lead came from. Additionally, once you have this information, you can use it with your reporting tools for refined … [Read more...]

What’s Trending, you ask? Just as its name suggests, Trending is Facebook’s news feature that lists trending news on Facebook. Facebook introduced it in 2014 to help users stay up-to-date on the latest news of the moment. However, Facebook announced earlier this month that it’s removing Trending … [Read more...]

Earlier this week Apple hosted its annual developers event where the company announced a slew of exciting updates to Apple devices. A new Safari update that Craig Federighi, senior vice president of software engineering, introduced may not be so exciting for Facebook. With this new update, Facebook, … [Read more...]

What is the General Data Protection Regulation? If your app is available in Europe, you’ll want to know about GDPR. Effective May 25, 2018, the GDPR stipulates the adherence to consistent data protection rules in the EU. Any business or app developer located within the EU or processing the personal … [Read more...]

It’s back, new, and improved. Facebook announced at its 2018 F8 conference that it is reopening the app review process. The process has been improved to continue offering positive experiences for both app developers and users alike. The new review process enforces stricter adherence to Facebook’s … [Read more...]

As if attracting new customers for your business wasn’t hard enough, you also have to worry about losing customers to your competition. Getting customers to switch from your competition without appearing desperate makes it even more challenging. Targeting your competitors’ customers—convincing … [Read more...]

Auto dealerships have a distinct marketing challenge to overcome. Customers tend to associate them with deceptive salesmen. For that reason, customers are on guard whenever they interact with anything related to car sales. As a result, it’s especially important to deliver informative ads to … [Read more...]