Facebook Ads

Back in October, Facebook teased interactive 3D objects in News Feed. Now, Tech Crunch says Facebook is adding the final touches to stages one and two of its 3D posts, and the results are exciting for both developers and users alike. According to Tech Crunch, these 3D posts will now support the … [Read more...]

In addition to making clearer labels for its ad metrics, Facebook plans to remove some metrics that have been deemed redundant, outdated, not actionable, or infrequently used. Facebook believes removing these metrics will allow advertisers to easily analyze their metrics and determine which are most … [Read more...]

Facebook recently added its buy-and-sell platform Marketplace into its list of ad placements. To serve ads to Marketplace, advertisers must click the Marketplace and the native, banner, and interstitial option. Without the latter, advertisers can’t use the former. When advertisers choose to serve … [Read more...]

Facebook's plethora of ad metrics can be intimidating or confusing to some advertisers. After considering feedback it was receiving, Facebook announced the rollout of new, clearer labels for select metrics, as well as the elimination of unnecessary metrics. New Labels Estimated When a metric is … [Read more...]

Communicating with your current and prospective customers—answering questions, fulfilling requests—is important to running your business. Unfortunately, answering all questions and requests from hundreds of customers is a cumbersome and time-consuming task—until now. Recently, tech service … [Read more...]

Industry type is a significant influencer of best advertising practices across Facebook, Instagram, and Audience Network. For instance, advertising clothes and advertising a new movie release are quite different, as each requires a certain set of strategies to drive results. When it comes to … [Read more...]

Facebook is turning to print communication in the form of snail mail in its efforts to ensure the integrity of ad campaigns related to US elections. According to Tech Crunch, Facebook will now send postcards to anyone who purchases ads that mention election candidates to confirm that the ad buyers … [Read more...]

Wouldn’t it be great if every Facebook ad you invested in returned stellar results? Meaning, what if your ad got plenty of likes, attention, subscribers, and buys? Unfortunately, most ads you put up on Facebook won’t perform as swimmingly as planned. After all, research can only tell you so much … [Read more...]

If you have a Business Manager account, and you are the administrator for your Audience Network apps in Facebook for Developers, you will need to upgrade to Monetization Manager. The Audience Network tab will be replaced by Monetization Manager on March 1, so the sooner you make the switch, the … [Read more...]