Facebook Ads

The year 2023 is a wrap, and to help advertisers go into 2024 with knowledge of what is likely to be popular, Facebook IQ compiled data on rising topics and trends across the platform. Specifically, seven categories emerged in their 2023 findings: beauty and fashion, commerce, culture, … [Read more...]

Affiliate World Conferences recently hosted a panel, "Facebook Creatives: Discussing the Future of Images & Video for CTR and Conversions," asking for tips from expert media buyers about Facebook video strategies. Eric Dyck was the moderator, and panel … [Read more...]

Users can access the Snooze feature by clicking the top-right dropdown menu of a post.Recently, Facebook rolled out a News Feed feature that empowers users and daunts page owners. The new feature, Snooze, which rolled out earlier this month, allows users to temporarily unfollow a person, page, or … [Read more...]

Use Facebook's extensive user base of over two billion potential customers to build a list of subscribers for your email marketing list. You can do this by adding a MailChimp sign-up form to your Facebook page. It's quick to integrate and an even quicker way to build up potential leads that this FB … [Read more...]

Facebook has been dabbling into augmented reality as of late, producing AR filters similar to those of Snapchat. AR Studio, a creative tool for making AR experiences through the Camera Effects Platform, was previously released in closed beta for a limited number of creators. Now it is accessible to … [Read more...]

Facebook has hyper-targeting tools that allow advertisers to target individuals of any demographic with any interests and behaviors at any time, anywhere. This almost omnipotent ability was made possible by two sources of information, third-party data and internal data. The former data comes from … [Read more...]

Facebook videos are huge at the moment. Seriously, scroll through your news feed, and you’ll probably see more videos than images or plain status updates. In fact, a video was the first thing that appeared in my news feed this morning. It’s no wonder Facebook videos were a priority in all … [Read more...]

So you've put in all the creative effort to make a stellar video. But as great as it may be, if it doesn't appear in Facebook's news feed, what good is a video that no one is going to see? That's what Facebook's two recent news feed updates aim to resolve. The two updates take user intent and repeat … [Read more...]

Facebook has noticed the misleading clickbait posts that try to get users to like or share strictly for the purpose of boosting engagement numbers. And the network doesn't like it. Pages that use this kind of clickbait, referred to as engagement bait, typically use it in posts that reel users in … [Read more...]

The best way to grow any business through Facebook advertising is by building trust with users, aka potential customers. Well, this is true for any ad, really - even if you're still contemplating whether you should make a Google ad vs a Facebook ad, trust is a huge component of making your it … [Read more...]