Facebook Ads

Page likes function as credibility: if people like your business, it's likely because it offers high-quality products and services. Ask any Facebook advertising company. Page likes also function as social proof: if a woman's friend with whom she shares interests with likes your business, that woman … [Read more...]

Facebook has multiple measurement solutions to help you optimize your marketing campaigns during the holiday season, as well as to improve strategies as you go. Below is a list of four ways to use Facebook to test, measure, and learn during the holidays. 1. Split Testing Split testing gives you … [Read more...]

Sixty-two percent of small business owners say they hardly make any sales on Facebook , according to a recent survey of 2,600 business owners by Weebly. That’s likely because these owners aren’t using Facebook’s Custom Audience, one of the most powerful Facebook tools to use. It is great for … [Read more...]

Photo Courtesy of Messenger Developer blog Facebook recently announced the Customer Chat plugin is now available in open beta to businesses globally. This plugin allows you to contact visitors on your website through Messenger. The plugin carries over any previous conversations with a customer on … [Read more...]

Addressing concerns recently raised by lawmakers, Facebook temporarily prohibits advertisers from creating ads that exclude racial and ethnic groups. The temporary block will remain in place while Facebook completes an audit of how advertisers exclude minorities such as ethnic, LGBT, and … [Read more...]

As mid-December hovers upon us, you'll want to optimize your ad reach during the peak of the holiday season. Facebook offers various audience targeting options that will help you reach users who will most likely respond to your holiday ads. Here's what you can do to reach interested customers. 1. … [Read more...]

Facebook may have another marketing tool up its sleeve for its ever growing Messenger app.  TechCrunch recently discovered that the company is working on a Messenger Broadcast feature that businesses can use to send mass marketing messages to users. Currently, the feature is only being tested … [Read more...]

Raaj Brar, CEO of Fetopolis lost $600,000 in Facebook adsIf you think you can run your ads without constant supervising, planning, and ad refreshing, don’t advertise on Facebook because your campaigns will fail. Don’t be like Raaj Kapur Brar, the CEO of Fetopolis who ran Facebook ads for four days … [Read more...]

With so many different platforms and formats for advertising these days, managing it all can be a tricky business, especially if you're a major social network as big as Facebook. That's why Facebook created these seven principles that foster good connections and experiences for both businesses and … [Read more...]

Facebook once again copies Snapchat in a new test. This time, Facebook is copying Snapchat's streak feature. A Twitter user, Case Sandberg, reported this new Messenger feature to The Verge. The feature mimics Snapchat’s streak feature, which encourages users to send messages back and forth for … [Read more...]