Facebook Ads

Facebook offers broad audience targeting for your business or partner social media advertising company to reach potential online customers who've never before visited your website or app. What this means is for consumers who have an online history that indicates interest in your (or similar) … [Read more...]

Transferring a TV ad to Facebook and Instagram isn't as easy as a simple upload. There are numerous details to consider, such as aspect ratios, duration, and message delivery. Additionally, there's a difference in viewership expectations between traditional TV commercials and social media … [Read more...]

One of the best ways to improve the performance of your Facebook posts is to mimic strategies that have worked for others. Keywee, a content marketing and distribution service, analyzed data from over one million Facebook posts from over 400 publishers and found the top-performing Facebook posts you … [Read more...]

As much as Facebook's Marketplace, the network's Craigslist replica, has grown as an online shop-and-sell community, it still has not met its full potential. To increase the quality of products and services offered through Marketplace, Facebook is now allowing some businesses to sell on the platform … [Read more...]

Some publishers violate Facebook's policies by posting content that display fake play buttons, luring users into clicking their links. But according to Facebook, that's all going to change. The network recently announced two new updates that will decrease the likelihood of deceptive clickbait posts … [Read more...]

Facebook Watch, a new platform for TV-like shows, may have a very bright future just around the corner. Publishers learned that viewers prefer multi-episode video shows over videos that stand on their own. With a high number of millennials devoting their time to Instagram and Snapchat, Facebook … [Read more...]

You may be wondering what a landing page view is. It's simple, really. A landing page view is an action that occurs when a user clicks a link in your ad and lands on your URL or page. It's a metric used for analyzing any advertisement on Facebook. Landing page views are what you want to happen as … [Read more...]

Facebook’s news feed is as busy as the L.A. subway at 6 p.m. It contains an endless train of posts and ads from various brands and businesses, fighting for the viewers' attention. Much like a populous 6 p.m. subway struggling to squeeze in evening commuters, news feed, too, is struggling to insert … [Read more...]

Advertising has come a long way, from print advertising in 1776 to the first billboard in 1835 to radio commercials in the 1920s to the first television commercial in 1941. In the year 2000, online ads, the precursor to social media ads, appeared on the internet. Advertising has evolved … [Read more...]

The bond between Facebook and publishers continues to grow stronger, as is evident in the platform's latest app install CTA (call-to-action) for Instant Articles. Facebook rolled out the new unit last week. This new CTA unit allows publishers that use Instant Articles to promote their mobile app. … [Read more...]