Facebook Ads

Photo Courtesy of FacebookTired of defaulting to the nearest fast food chain when in need of a Wi-Fi hotspot? Now there's a way to locate the nearest hotspot with Facebook. In 2016, the network tested out its hotspot locator feature on a select group of countries. Now, according to Business … [Read more...]

Perhaps it may be time to think outside the box. Or at least outside the United States. It turns out that Facebook is the most widely used social network in Finland. The network has seen minimal growth because its usage is already so widespread across the country. According to eMarketer, Facebook … [Read more...]

Facebook has been on a roll recently, continuously rolling out new advertising features for creatives. For instance, new tools for Creative Hub and control features for Audience Network, Instant Articles, and in-stream ads were announced earlier this month. Well, the expansive social media network … [Read more...]

The 2017 Facebook Award winners are in! Facebook announced last week the winners of this year's categories: Laugh, Cry, Wow, Love, and Act. The network chose Facebook advertising creatives that best evoked a strong emotional response from audiences in these categories. According to Facebook … [Read more...]

If it's for mobile, it has to make an impact. Otherwise, creative content risks falling prey to the finger-swipe of the disinterested user. How do you know if it makes an impact? Testing, practice, and experimentation: the tried and true formula of any advertisement agency. Sound redundant? That's … [Read more...]

If you didn't think more control over your Facebook advertising campaign was possible, think again. Facebook will be allotting advertisers more control over the next few months with the launch of new controls as well as improved adjustments to existing ones. Currently, users can advertise with … [Read more...]

Earlier this month, AdvertiseMint's CEO Brian Meert appeared on the radio show Smedge to discuss the latest news in Facebook and Instagram advertising, as well as several best practices for social media advertisers. Smedge's radio show, hosted by Ken Cook and Mike Muller, goes live every … [Read more...]

Offline Conversion is Facebook's solution for marketers who want to discover the underlying reasons consumers choose a product or service through Lead Ads. Determining what is working and driving initial interest allows marketers to optimize lead ads that consumers respond most to. Offline … [Read more...]

Advertisers can push their creativity with Facebook's Canvas, an aesthetic mobile presentation experience marketers use to tell a story or create a demonstration. Last week, Facebook announced that they've made it easier to produce a fullscreen Canvas experience with goal-driven templates. … [Read more...]

Facebook is making it possible for publishers to use Instant Articles and still make money. Last week, Facebook announced that all publishers on the network can now test the inclusion of ads at the end of Instant Articles. In said test, publishers can place a native ad unit in Instant Articles … [Read more...]