Facebook Ads

Thanks to an app called Prisma, you can now fancify your Facebook Live videos with artistic filters. With this new update, Facebook users can apply one of eight Prisma filters available for live streams. Prisma’s style filters aren’t unique, however. Google and Facebook, too, have showcased their … [Read more...]

There are too many impressive Facebook advertising stats to count, but one of the most notable is the variety of objectives you can choose from when creating an ad. Want to create a video ad to promote your business? There’s a Facebook advertising objective for that. Like all objectives, you can … [Read more...]

Yesterday Facebook officially rolled out a new Facebook ad that directs customers to Messenger. This new type of ad, which was formerly only available to a private group of test marketers, will be rolling out over the next month. To create a direct-to-messenger ad (not the official name), … [Read more...]

Most companies typically hunt for new hires on employment websites such as LinkedIn, Indeed, or SimplyHired. No one would ever search on social media sites like Facebook. In fact, job hunting on Facebook sounds so ludicrous you might as well say you’re shopping for shoes at the grocery store. … [Read more...]

There are so many benefits of Facebook ads, and numerous Facebook advertising objectives exist to optimize your ads for the best results. That's a foundational piece of information that any Facebook ads agency will tell you. Choose reach and Facebook will serve your ads to the maximum amount of … [Read more...]

One of the many benefits of Facebook for businesses is the selection of objectives available for you to outline and achieve your advertising goals. If you want people to search for more information about your business, then you should choose "clicks to website" as your Facebook advertising … [Read more...]

If you choose reach as your Facebook advertising objective, you are asking Facebook to show your ad to the maximum number of people in your audience. This differs from the previously mentioned brand awareness objective: while optimizing for brand awareness means showing ads to only those who are … [Read more...]

As previously mentioned, there are many benefits of advertising on Facebook, from clicks-to-website to app installs to local awareness. Before you can begin creating an ad, however, you must first choose an objective; otherwise, you will not be able to proceed to the next steps. Why does Facebook … [Read more...]

When creating a Facebook ad, Facebook will give you an array of advertising objectives to choose from to help you reach your business goals. When starting out with Facebook ads for beginners, objectives are one of the most important things you can learn about. They're the first aspect of your … [Read more...]

Most entrepreneurs new to Facebook advertising begin with a Boosted Post. It is the easiest ad to create, after all. In fact, boosting a post does not involve most of the steps required to create a Facebook ad through Ads Manager. Because of its simplicity and ease, those who do not have a Facebook … [Read more...]