Facebook Ads

Now is the time to make those Facebook holiday ads pop as holiday shopping spikes. With online holiday purchases expected to reach an all-time high this year, your social media campaigns should be stellar. Sometimes all it may take is a little tweak here and there to make your ad sing loud and proud … [Read more...]

There are more than two billion monthly Facebook users to target during the holiday season. Make sure you are effectively reaching both new and existing customers by using Facebook's  ad targeting tools. How to Reach New Audiences You can distribute ads to hundreds of thousands of people, but why … [Read more...]

When publishers from Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia checked their Facebook accounts and scrolled through their news feeds, they discovered something strange and alarming—their page posts didn’t appear in News Feed. Instead, they appeared in the inconspicuous and … [Read more...]

A common concern among publishers, especially in today’s increased focus on fake news and manipulated distribution of information, is content protection. That’s why Facebook offers domain verification, a claim of domain ownership through Business Manager. By verifying your domain, you can edit posts … [Read more...]

It can be challenging to broaden the scope of your business to potential customers in other countries around the world. That's one of the benefits of Facebook ads in particular: the platform offers multiple tools, specifically four new ones, to help you grow your business internationally. 1. … [Read more...]

One of the most common struggles of small businesses today is making a strong and effective online presence. To help alleviate this challenge, Facebook recently introduced Community Boost, a program that provides training in digital skills to small businesses across the US. The program will kick … [Read more...]

Because the landscape for Facebook advertising is continually changing, we often found it difficult to stay on top of all the Facebook marketing partner changes. Our team took a moment to streamline the information so that it's easier to stay on top of all the different ad technology and popular … [Read more...]

Because last year’s Black Friday was successful, reaching $3.34 billion in online sales alone, it’s likely that this year’s Black Friday will be just as successful, if not more. Consumers plan to spend more this holiday season, a study found, foreshadowing an increase in Black Friday sales. … [Read more...]

Squarespace is an online platform used by both individuals and big businesses to build creative and stylish websites. To be a successful business, a powerful website needs to work in conjunction with social media strategies, so that each empowers the other. Any Facebook ads agency knows … [Read more...]

When it comes to understanding your audience, data is your best friend. Ask any Facebook marketing agency. Because there is no one set of data that is relevant to every individual business, gathering your own data is crucial to developing successful marketing strategies. Facebook Pixel allows you … [Read more...]