Facebook Ads

This slideshow from an online Facebook webinar presented by Julia Machado, product marketing communications manager at Facebook, discusses everything you need to know about the Audience Network: how it works, why you need to use it, and how you can get started. Expanding the Power of Facebook … [Read more...]

This year seems to be a busy one for Facebook as it hustles to provide its users new features and updates, from original video content to Facebook Stories to Live Audio. Note that while some of these features are slowly rolling out to users in select countries (mainly the U.S.), some are still in … [Read more...]

Update December 16, 2019, 5:07 p.m.: Facebook removed gray verification badges from business pages. Those with gray verification badges no longer have them. Those who want to obtain a gray verification badge can no longer apply for one. Blue verification badges still remain. Only public figures, … [Read more...]

Earlier in November, TechCrunch spotted, on its business Page, a Jobs tab from which employers can post job openings. This Jobs feature from November, which seemed to be a test, is now officially rolling out to Facebook business pages. Businesses in the U.S. and Canada can now post job openings … [Read more...]

  On February 14, Facebook announced the few changes it made to Facebook videos. If you’re an advertiser, social media marketer, or publisher who creates video ads or original video content, it’s important that you heed these changes. Here are the five changes you need to know. Videos Play … [Read more...]

Facebook made a move that strongly suggests an attempt to produce original video content that rivals Youtube's. Last week, Facebook hired Mina Lefevre, former MTV executive vice president, as head of development. She announced her new position on her Facebook page saying, "I am excited to share … [Read more...]

In the digital age, social media is the most popular platform to promote content. Once a post goes live, publishers release their content on Facebook, Twitter, Pinterest, and LinkedIn, among many others. It’s easy to imagine why this method is the most popular. Not only is it free, but promoting … [Read more...]

Facebook announced on Wednesday that it’s making three changes to Facebook ad targeting to prevent housing, employment, and credit card ads from discriminating against people of certain personal attributes. Facebook said that it has revised its policy, which now states that ads cannot … [Read more...]

Facebook does not have a fixed fee for its ads. Rather, it charges you by the amount you’re willing to pay. Do you want to spend $20 a day? You can do that. Do you want to spend $5 a day? You can do that too. This is a widely-known practice that any Facebook ads company is aware of. You establish … [Read more...]

Earlier this week, Facebook announced in an email that it is making some changes to its FYI page, measurement partnerships, and third-party verification. Below are the changes. Measurement FYI Facebook’s FYI page, which will be renamed Measurement FYI, will contain information that expands beyond … [Read more...]