Facebook Ads

Most companies typically hunt for new hires on employment websites such as LinkedIn, Indeed, or SimplyHired. No one would ever search on social media sites like Facebook. In fact, job hunting on Facebook sounds so ludicrous you might as well say you’re shopping for shoes at the grocery store. … [Read more...]

There are so many benefits of Facebook ads, and numerous Facebook advertising objectives exist to optimize your ads for the best results. That's a foundational piece of information that any Facebook ads agency will tell you. Choose reach and Facebook will serve your ads to the maximum amount of … [Read more...]

One of the many benefits of Facebook for businesses is the selection of objectives available for you to outline and achieve your advertising goals. If you want people to search for more information about your business, then you should choose "clicks to website" as your Facebook advertising … [Read more...]

If you choose reach as your Facebook advertising objective, you are asking Facebook to show your ad to the maximum number of people in your audience. This differs from the previously mentioned brand awareness objective: while optimizing for brand awareness means showing ads to only those who are … [Read more...]

As previously mentioned, there are many benefits of advertising on Facebook, from clicks-to-website to app installs to local awareness. Before you can begin creating an ad, however, you must first choose an objective; otherwise, you will not be able to proceed to the next steps. Why does Facebook … [Read more...]

When creating a Facebook ad, Facebook will give you an array of advertising objectives to choose from to help you reach your business goals. When starting out with Facebook ads for beginners, objectives are one of the most important things you can learn about. They're the first aspect of your … [Read more...]

Most entrepreneurs new to Facebook advertising begin with a Boosted Post. It is the easiest ad to create, after all. In fact, boosting a post does not involve most of the steps required to create a Facebook ad through Ads Manager. Because of its simplicity and ease, those who do not have a Facebook … [Read more...]

For those who venture not to hire a Facebook ad agency, managing your Facebook ads can still be quite simple once you get over the steep learning curve. If you want to view all your account activities, you can do so on Ads Manager. From your account history, you can track the changes you made and … [Read more...]

If you plan on advertising on Facebook, whether you are part of a Facebook agency or not, you need to know the types of Facebook ads you can create for your campaign. Four Facebook ad formats exist: Single Image Video Carousel Canvas These ads, which you create on either Ads Manager … [Read more...]

What makes a successful Facebook ad? Successful ads contain carefully crafted copy and high quality, compelling images. However, successful Facebook ads don’t only contain good copy and good images. There more ways to creating an ad that shines among many, that rises from mediocrity. When … [Read more...]