Facebook Ads

Split Audiences, a new feature currently rolling out to Power Editor, allows you to split your audience across ad sets, paving a new and easier way to test your ads. When you split your audience, you can target different age ranges and genders. For example, you can split your audience between men … [Read more...]

Facebook Ads Manager is a powerful tool that tracks the performance of your Facebook ads. However, with so much data to sift through, finding the insights you need can be challenging. That's where filters come in. Filters allow you to narrow down your data so you can focus on the metrics that … [Read more...]

If you haven’t already heard the news, unregistered voters can now vote through Facebook Messenger with the help of Ad Council’s GoVoteBot. To encourage millennials to vote this November, Ad council decided to target young unregistered voters on a platform from which they are most often active: … [Read more...]

Ad Council, a non-profit that promotes public service announcements, makes registering to vote easier than ever with GoVoteBot. To encourage millennials, who are known to be absent at the polling station, to vote, Ad Council planned to get them where they are most active: on Facebook. "We set out … [Read more...]

As mentioned in How To Use the Breakdown Feature on Ads Manager, Ads Manager provides you data on your campaigns. You can break the data down according to some criteria including age, gender, country, or time, among many other options. If you want to download this data for your own records, you can … [Read more...]

Analyzing data is an important part of Facebook advertising. Because data give you insights on your audiences’ and campaigns’ behavior, you have the power to improve your campaigns based on your data’s results. Fortunately, you do not need to consult a third party to obtain data on your audience and … [Read more...]

Managing Ads Manager on your own with no previous experience is akin to you operating an airplane without going to aviation school: You see all these buttons before you, but you’re too afraid to click the wrong one lest your ad campaigns crashes and burns. In this situation, you need a guide book … [Read more...]

Maybe you've created a boosted post before, but you now want to graduate to the harder, more exciting ads. Or perhaps this is the first time you've ever created an ad and you need additional guidance. Either way, this article exists for those who need a step-by-step guide to creating a Facebook ad. … [Read more...]

Pixel Perfect is an app on Shopify that allows you to install pixels and product feeds on your Shopify store—no coding required! To be able to install this app, you must fulfill these three requirements: You must have a Facebook Pixel ID Your store must not have any existing Facebook Pixels … [Read more...]

If you want to track which web pages your customers are visiting using the Facebook Pixel, look no further. The Facebook Pixel has been integral to the success of plenty of marketing tactics, ask any Fb advertising agency. Installing the Facebook Pixel to Shopify requires only three steps. Read … [Read more...]