Facebook Ads

On September 6, Facebook will officially launch Blueprint certification testing. Blueprint, an in-depth Facebook advertising training course, has coached businesses through Facebook advertising basics and best practices. The release of Blueprint certification gives advertising agencies an edge … [Read more...]

If you want to write ad copies that attract your audience's attention, continue reading. This list contains the best tips on how you can improve your ad copies. 1. Write Concise texts When Data analysts analyzed 111,018 Facebook ads from the AdEspresso Facebook Ad Gallery, they discovered that … [Read more...]

Like most entrepreneurs, you're probably contemplating starting an ad campaign without the help of an ad agency. This is of course doable, but like most entrepreneurs new to Facebook advertising, you are likely to begin your ad campaigns with boosted posts. Of all the Facebook ads that exist, this … [Read more...]

In today's digital age, data is the cornerstone of effective marketing strategies. For businesses, understanding their audience, tracking page performance, and measuring engagement are critical components of success in the ever-evolving world of social media marketing. Facebook Fan Page Insights … [Read more...]

Keeping in contact with your fans allows you to appear more approachable and friendly. The best Facebook ad agency knows that. The more approachable and friendly you are, the more likely fans remain loyal. If they are loyal, they will less likely unlike your page. You can keep in touch with your … [Read more...]

If you've recently visited our dictionary, you'd know that a Facebook pixel is a piece of JavaScript code that allows you to measure, optimize, and build an audience for your campaign. With Facebook pixel, advertisers can monitor conversions by tracking actions as a result of an ad. It also allows … [Read more...]

On your Facebook Fan Page, the CTA button acts as a digital signpost, directing visitors to take specific actions that align with your business objectives. In this guide, we'll walk you through the steps of adding a CTA button to your Facebook Fan Page, enabling you to enhance user engagement, … [Read more...]

When you advertise on Facebook, you are required to create your target audience, the individuals to whom your ads will appear. For example, you may create a target audience comprising of US moms aged 30 to 60. You can also create a target audience by uploading a Custom Audience. A Custom … [Read more...]

Did you know that Facebook has a Business Manager account which allows businesses to manage, control, and share their add accounts, pages, and other assets in one page? Business Manager makes running a business organized and easy. What is Facebook Business Manager? Facebook Business Manager is a … [Read more...]

While a Facebook page gives public figures, businesses, and organizations a public presence on Facebook, Facebook groups provide a place for users to share and discuss their interests and passions. Unlike a Facebook page which is viewable to the public by default, a group can be made visible to … [Read more...]