Facebook Ads

For advertisers that have struggled with the 20% text on ad images rule, you're probably thinking, "HURRAY! The stress is over!" Well, not exactly. I'll explain. First of all, the rule has been around for a few years. I know what you're probably wondering, how do you know if your text takes up … [Read more...]

Facebook recently announced its new advancement of carousel ads in a Product and Business Update. Most of us are probably familiarized with how these ads are portrayed on this website. Advertisers mainly use carousel format to highlight their brands products in lots of different and creative … [Read more...]

Previously, if you were either not a Facebook user or not logged into the social network, then Facebook advertising on third party websites or mobile apps powered by the Facebook Audience Network would not be visible to you. Guess what - that all changes today. Now, Facebook will help marketers … [Read more...]

Many companies hire an agency to oversee their Facebook advertising, Snapchat advertising, or Instagram advertising. Hiring a FB ads agency allows companies to outsource a team of experts at a fraction of the cost of hiring a full-time digital marketing expert. Also, agencies can start and stop on a … [Read more...]

Since Facebook launched Local Awareness ads, there have been quite a few leading advertisers taking advantage of the dynamic creative and delivery features that are unique to this objective. Facebook has tried to meet the needs of their advertisers (as always) by introducing new ad formats that … [Read more...]

Facebook has unveiled Rights Manager, a new tool that allows brands to stake video ownership, monitor and manage the way owned videos are used across Facebook. While video is extremely successful on Facebook, the social network has been dogged by criticisms regarding a lack of copyright … [Read more...]

At the F8 conference, Facebook revealed enhancements of Analytics for Apps such as deeper audience insights, push and in-app notifications (beta), powerful breakdowns, and an App Events Export API so you can analyze data offline. Facebook Analytics for Apps is a powerful solution to understand … [Read more...]

The Profile Expression Kit is a new identity expression platform that includes profile pic frames for Pages and enables people to post a profile video from third party apps with one click. With more than 4.5 billion views and nearly 30 million profile picture updates every day, Facebook profiles … [Read more...]

As a kid, my parents thought it would be a good idea to teach me a strong work ethic and thus, signed me up as a paperboy. Yay! My Sunday morning routine as an 8-year-old now included loading the papers onto my bike and riding around my neighborhood at 6am. A few year later, my parents were visiting … [Read more...]