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Facebook Ads

Please check following posts related to Facebook ads.

June 9, 2016

Facebook Removes the 20% Rule Regarding Text on Ad Images

For advertisers that have struggled with the 20% text on ad images rule, you're probably thinking, "HURRAY! The stress is over!" Well, not exactly. I'll explain. First of all, the rule has been around for a few years. I know what you're probably wondering, how do you know if your text takes up … [Read more...]

Article by Jennifer Everett / Facebook

June 6, 2016

Facebook Now Allows Videos in All Five Carousel Ad Media Placements

Facebook recently announced its new advancement of carousel ads in a Product and Business Update. Most of us are probably familiarized with how these ads are portrayed on this website. Advertisers mainly use carousel format to highlight their brands products in lots of different and creative … [Read more...]

Article by Selin Ozkan / Facebook

May 28, 2016

Facebook Wants to Sell Offsite Ads

Previously, if you were either not a Facebook user or not logged into the social network, then Facebook advertising on third party websites or mobile apps powered by the Facebook Audience Network would not be visible to you. Guess what - that all changes today. Now, Facebook will help marketers … [Read more...]

Article by Jennifer Everett / Facebook

May 16, 2016

How Do Facebook Ad Agencies Price Themselves?

Many companies hire an agency to oversee their Facebook advertising, Snapchat advertising, or Instagram advertising. Hiring a FB ads agency allows companies to outsource a team of experts at a fraction of the cost of hiring a full-time digital marketing expert. Also, agencies can start and stop on a … [Read more...]

Article by Brian Meert / Facebook

April 26, 2016

Facebook Introduces New Features for Local Awareness Ads

Since Facebook launched Local Awareness ads, there have been quite a few leading advertisers taking advantage of the dynamic creative and delivery features that are unique to this objective. Facebook has tried to meet the needs of their advertisers (as always) by introducing new ad formats that … [Read more...]

Article by Jennifer Everett / Facebook

April 22, 2016

Facebook Rights Manager Brings an End to Freebooting

Facebook has unveiled Rights Manager, a new tool that allows brands to stake video ownership, monitor and manage the way owned videos are used across Facebook. While video is extremely successful on Facebook, the social network has been dogged by criticisms regarding a lack of copyright … [Read more...]

Article by Jennifer Everett / Facebook

April 13, 2016

Facebook’s 2016 F8: Analytics for Apps

At the F8 conference, Facebook revealed enhancements of Analytics for Apps such as deeper audience insights, push and in-app notifications (beta), powerful breakdowns, and an App Events Export API so you can analyze data offline. Facebook Analytics for Apps is a powerful solution to understand … [Read more...]

Article by Jennifer Everett / Facebook

April 13, 2016

Facebook’s 2016 F8: Profile Expression Kit

The Profile Expression Kit is a new identity expression platform that includes profile pic frames for Pages and enables people to post a profile video from third party apps with one click. With more than 4.5 billion views and nearly 30 million profile picture updates every day, Facebook profiles … [Read more...]

Article by Jennifer Everett / Facebook

April 12, 2016

How Facebook used “Instant Articles” to Become the World’s Newspaper

facebook instant articles

As a kid, my parents thought it would be a good idea to teach me a strong work ethic and thus, signed me up as a paperboy. Yay! My Sunday morning routine as an 8-year-old now included loading the papers onto my bike and riding around my neighborhood at 6am. A few year later, my parents were visiting … [Read more...]

Article by Brian Meert / Facebook

April 12, 2016

The Ultimate Guide to Instant Articles for Publishers

If you're behind on the game, Instant Articles are a HTML5 document optimized for fast mobile performance, rich storytelling capabilities, branded design and customized visual display. “Instant Articles are a huge deal because Facebook is building the infrastructure to allow publishers to live … [Read more...]

Article by Jennifer Everett / Facebook

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