Yahoo acquired Tumblr back in 2013, but the relationship hasn’t been as profitable as both parties had thought. They did have a brief honeymoon where Yahoo was seeing revenue, but the network mainly failed. Most recently, Yahoo wrote the value of Tumblr as 20 percent – ouch. To try to save their … [Read more...]
Facebook Ads
Please check following posts related to Facebook ads.
Get a Sneak Peek at Facebook Ads for Messenger
We knew that Facebook was going to roll out the new Facebook ads in their Messenger app in the second quarter. Well, now we can see what they will look like. Jonathan Tzou, director of marketing at GSV Labs, screenshotted a promotion for Uber that appeared at the top of his Messenger app: The … [Read more...]
Lift API Gives Marketers Better Access to Facebook Ads’ Impact
The past few months have been filled with all kinds of new measurement tools for marketers. Guess what? Facebook has another shiny, new surprise for us. It is called Lift API. It lets more marketers, Facebook’s partners and other third-party measurement partners create their own life studies for … [Read more...]
What Marketers Need to Know About Cross-Device Tracking with Facebook Ads
Facebook is continuing to make itself the “cross-platform platform,” as they announced a way to track performance of advertising across devices. Now marketers can see how people are balancing desktop, mobile and tablet before they make a conversion. Through the new reporting, marketers can see … [Read more...]
How Conversion Lift Works for Facebook Ads
Measurement is one of the biggest hurdles for advertisers. Knowing how and when to invest in advertising is hard and current solutions don’t give you the complete picture. Do you really know which devices, platforms and channels are actually driving your business? So, of course Facebook stepped … [Read more...]
The Complete Guide to How Facebook Ads Are Tracking You
You don’t realize it, but you are telling Facebook exactly what you’re thinking – all the time. Every like, news story click, status update and photo caption is a bit of information that advertisers want to add to your file. Facebook says, "We show you ads based on things we think you care … [Read more...]
How to Set Up Facebook Bluetooth Beacons
Facebook Bluetooth beacons are a new way for you to connect with your customers. Even better, they’re FREE. Basically, Facebook Bluetooth beacons help people see more information about your business whenever they use Facebook during their visit. For now, Facebook Bluetooth beacons are still in … [Read more...]
Adding Videos to Facebook Lead Ads
Facebook has added video to its lead-generation advertising offerings so feel free to rejoice if you are a Facebook advertising company. This will attract financial brands, automakers, insurance companies and big real estate players. It also includes a call-to-action button within the video unite … [Read more...]
WordPress Launches Facebook Instant Articles Plugin
A few weeks ago, Facebook announced that Instant Articles will be open to all publishers of any size and anywhere in the world on April 12, 2016. To make it easier for publishers to share their content to Facebook, they’ve partnered with Automattic, a parent company of WordPress.com VIP, to build a … [Read more...]
Facebook’s Moments App Now Supports Video
Facebook’s Moments (their private photo-sharing application) now supports video sharing! This feature is available in the updated version of the Moments application for iOS and Android devices so don’t ignore your app updates list this week. P.S. In a few weeks, Moments will also let users include … [Read more...]
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