Facebook Ads

Frequency is the average number of times your ad was shown to each person while reach is the number of people who have seen your post. Your post counts as reaching someone when it's shown in News Feed both on desktop and mobile. Be wary, however, that the number for reach Facebook gives you is … [Read more...]

Cost per acquisition, or CPA,  is an online advertising pricing method where the advertiser pays for each specified acquisition (or action). For example, you can choose to pay $5 an impression, click, form submit, or sale. Depending on your budget, you can adjust the price you would like to pay per … [Read more...]

The Meta Pixel is a small piece of code that you can add to your website to track the actions of your visitors. This information can be used to measure the effectiveness of your advertising campaigns and to create more targeted ads. The Meta Pixel Helper is a troubleshooting tool that helps you … [Read more...]

People spend an average of three hours each day consuming content on mobile devices. Sixty-two percent of users say they check their phones 35 times a day. Studies also show that people pay more attention to content on their mobile phones versus content on their desktops or laptops. For instance, an … [Read more...]

eMarketer recently released data that give marketers helpful insights on Facebook users' demographics and habits, data that could be used as leverage when designing ads and targeting an audience. If you've ever wondered which groups of people use Facebook more often, which devices they prefer to use … [Read more...]

Optimized CPM, Facebook's optimization bid type, enables you to choose an objective (or goals) for your advertising. To meet these objectives, for example sending users to your website or promoting a product catalog, Facebook will optimize your ads delivery. With optimized CPM, Facebook will bid on … [Read more...]

Facebook has been a game-changer for businesses seeking to connect with their audiences and drive tangible results. With the advent of online advertising, tracking the impact of these efforts on real-world actions like in-store purchases or phone inquiries has remained a challenge.  Facebook's … [Read more...]

While Facebook has been updating tools and features on both its social and business platform, it has made changes to the way Facebook profiles look. Although the changes are minor, they do give Facebook a cleaner and more organized appearance. There are three changes to look out for as Facebook's … [Read more...]

Facebook fan pages feature a tool that allows users to create and schedule several posts in one day, making updates easy and more convenient. This tool is especially useful for advertising agencies and for those who promote or hold multiple events throughout the year. Want to learn how to schedule a … [Read more...]

With targeting, two problems may arise: You may have an audience so narrow that you're excluding a potential audience You may have an audience so broad that you're spending more and getting less ROIs Fortunately, Facebook's recent updates have given a happy medium for these two … [Read more...]