Facebook Ads

Last Tuesday Facebook announced a new feature to carousel ads, a feature that customers can use to find the nearest location of the product they want to buy. While ads usually contain Call To Action buttons such as “Buy Now” (for ecommerce), “Learn More,” or “Subscribe,” carousel ads now have a “Get … [Read more...]

In another article, I discussed how you can assign page roles from your Facebook fan page. In this article, I will show you how you can set permission for Facebook fan pages on Business Manager just like our Facebook advertising agency experts do. While a role assigned via Facebook fan page gives … [Read more...]

In the fast-paced world of digital marketing, collaboration and data security are paramount. As businesses leverage the power of Facebook advertising to reach their target audiences, managing access to ad accounts effectively becomes crucial. By setting permissions for Facebook ad accounts, … [Read more...]

You might have heard of a Facebook Custom Audience but not a Facebook Website Custom Audience. Although Website Custom Audience is a type of Custom Audience, it functions differently than a Custom Audience. While the latter allows you to upload an existing customer list to Business Manager, a list … [Read more...]

The Facebook Pixel Helper, a tool that validates your Facebook Pixel, checks that your pixel works properly, troubleshoot errors, and improve your pixel’s performance. When you have been involved in any agency Facebook ads, you learn to love the Facebook Pixel Helper. When you download the Facebook … [Read more...]

Facebook pixel, a piece of JavaScript code that allows you to measure, optimize, and build an audience for your campaign, allows you to monitor conversions by tracking actions as a result of an ad. Consider this the backbone of nearly all successful Facebook ads. It also allows you to market to … [Read more...]

Today marks Star Trek's 50th birthday to the delight of numerous fans young and old, fans of the original tv series and fans of the modern movie adaptations. Some may celebrate by throwing a Star Trek themed party in which guests clad themselves in Star Trek costumes. Some may spend their evening … [Read more...]

Perhaps you already have a Facebook profile, fan page, and Business Manager. You have it all. You have ad accounts to manage, clients to appease, hell, you even have successful ads running as you read this. However, perhaps you're missing something. Perhaps you realize you need to create a Facebook … [Read more...]

Custom Conversions allows you to optimize and track for specific actions without making adjustments to your already existing pixel code, replacing the pixels placed on individual success pages. Custom Conversions, then, works differently than Standard Events, with which you can alter the Facebook … [Read more...]

Advertisers can build a Custom Audience from an existing customer list compiled by information obtained from Lead Ads and sign ups, among other avenues.  With a Custom Audience uploaded, Facebook can better target your ads. For instance, if you obtained contact information from a Lead Ad, the users … [Read more...]