Facebook Ads

Facebook announced today that they are testing a new feature called "lead ads," which is a simple way for people to fill out forms on their mobile devices. Lead ads ensure the mobile sign up process is much easier for consumers by automatically populating contact information such as name, email … [Read more...]

We know it can be crazy to keep up to date on the latest in Facebook ads, so we created a massive list of resources to help you find and connect with the information you need. Please share with others if you find this useful. Enjoy! GETTING STARTED WITH FACEBOOK Facebook BluePrint Facebook has … [Read more...]

Facebook released a new "click to call" feature today that allows individuals to click an ad and make calls directly from their mobile phones. This feature comes at no surprise as Facebook continually looks for ways to capitalize on its growing mobile audience. This is going to be a total … [Read more...]

Today Facebook announced a brand new online training tool for agencies and big brands, called BluePrint. This online program highlights an expansive eLearning center, featuring 35 online courses, as well as online and in-person training and certification. Agencies and big brands can either learn … [Read more...]

Because Facebook wants individuals to use their personal accounts for advertising, it created Business Manager as a way to assign multiple employees and/or agencies to each of your companies' assets (Fan Pages or Ad Accounts) on Facebook. Once you have your Facebook ad account set up through … [Read more...]

There was a lot of hype going into SuperBowl XLIX in regards to how Facebook ads would be integrated with the big game. Prior to kickoff, there were rumors that Facebook would finally introduce some real time keyword based ads tailored to the temperaments of fans as they commented and posted on … [Read more...]

So many factors go into making a fantastic Facebook ad campaign: from more obvious priorities like eye-catching creatives and a good marketing message to more intricate details, like having the right Facebook ad image sizes or launching your campaign at the right time. One of the most important … [Read more...]

In order to get the most out of the Facebook ad system, you'll need to install their conversion tracking script on the final page of your funnel. The conversation tracking script is a key resource for any Facebook marketing agency. You may associate it with the "order confirmation" page for … [Read more...]