Facebook Ads

Facebook is an incredibly powerful platform for brands and advertisers, allowing you to track all sorts of metrics – so many metrics, in fact, that it can get overwhelming. All of that data is useless if you don’t know what you need to pay attention to and how to decipher what you’re seeing.  In … [Read more...]

Alexander Shatov / Unsplash In the wake of the coronavirus, smart e-commerce business owners recognize the value of creating personalized online shopping experiences. And those companies can most definitely harness the power of Facebook Messenger to create a conversational shopping … [Read more...]

Will Francis / Unsplash Facebook announced several key improvements to the Facebook Partner Directory in an email on Monday.  The changes are effective immediately and aim to make it easier for advertisers to connect with Facebook Marketing Partners.  Perhaps most notably, partner profiles … [Read more...]

In 2022, it goes without saying that you simply need Facebook as part of your digital marketing strategy. But there’s a huge learning curve when it comes to running Facebook ads. Luckily, there are numerous books out there to help. Here are our favorites. Ultimate Guide to Facebook Advertising … [Read more...]

Running Facebook contests is a proven way to get likes, followers, and generate buzz around a product or brand. It’s also a budget-friendly social media marketing idea, as you’re in charge of choosing the budget and the prize. As an ad company ourselves, we love it. In this post, we’re going to … [Read more...]

Christina Morilla / Pexels It’s no secret that podcasts as a medium have risen in popularity for the past few years. If you are thinking of starting your own podcast, there’s never been a better time.  Fortunately, starting a podcast nowadays is fairly easy, and you don’t really need to be a … [Read more...]

Events are an integral part of an organization’s brand-building efforts. Not only do they get the word out about your product or service, but they also provide a platform for many to learn, interact, and grow. The best way to market your upcoming event is to leverage social media platforms and … [Read more...]

Facebook is testing a feature that allows advertisers to select a topic they don't want their ads to appear alongside in News Feeds. A feature like this is currently available to advertisers; however, it only applies to Audience Network ads so far. That is, ads that appear on the apps and … [Read more...]

In digital marketing, establishing credibility and security is paramount. Domain verification on Facebook emerges as a critical step for businesses seeking to solidify their online presence and unlock a realm of advanced features. This comprehensive guide will unravel the intricacies of domain … [Read more...]

Brands are combating to grab customers' attention, and using personalization tactics could help you attract even more consumers.  Imagine receiving a generic email about a flash sale by some brand. Now, compare it with a personalized message that addresses you by your name and highlights products … [Read more...]