The Duke returns with special guest Peter Abraham, founder of the Los Angeles-based marketing agency, Abraham Content Marketing Studio. Abraham is a  storytelling expert specializing in social, experiential, and television campaigns for a wide variety of well-known brands, including Lululemon … [Read more...]

In the third episode of Duke of Digital, Race Director Erica MacVittie joins podcast host and AdvertiseMint CEO Brian Meert to discuss her experience as a marketer for the recently sold-out race, Malibu Half Marathon.   Malibu Half Marathon, a 5-kilometer run along the beautiful … [Read more...]

In this episode, Waive Car Co-Founder and COO Zoli Honig joins podcast host and AdvertiseMint CEO Brian Meert. With Meert, Honig discusses his experience as a Shark Tank contestant, walking away with a $500,000 investment in his start-up. How did Honig manage to appear on the show? How did he craft … [Read more...]

One of the best days of the year for sales is rapidly approaching. Black Friday is viewed by Americans as the first day of shopping for Christmas. Finder reported that last year the average adult spent $483 during the four days from Black Friday to Cyber Monday. Expenditures during the four days … [Read more...]

The various ways users engage with their mobile devices reveal valuable information about the best way to market to them. Marketing data and research analyst Emarketer shared its US estimates on mobile behaviors to help marketers get the most out of their mobile strategies in 2018. Facebook, too, … [Read more...]

Nearly all forms of marketing are geared toward one thing: generating leads. Lead generation is the process of identifying and cultivating prospects so that they gain interest in a company’s products or services. There are many ways to generate leads. One of the most popular approaches is email … [Read more...]

As many generation Zs reach their late teens and early twenties, they gain purchasing power. According to a 2018 Barkley report, generation Zs aged 16 to 21 spend an estimated $143  billion a year. Evidently, marketers must consider generation Zs in their marketing strategies, but those … [Read more...]

The eighth and final season of HBO’s Game of Thrones (GoT) has officially begun, and brands are using the opportunity for their own shot at the throne. Many brands are using GoT-themed promotions to capitalize on the hype for the last season, and GoT is happily using these promotions to keep its … [Read more...]

Reddit’s ad business is looking good, according to marketing analyst Emarketer. It’s going to keep getting better if advertisers are willing to look pass the controversial content frequently shared on the site. In a recent report, Emarketer predicted that the social blog’s ad business will grow 55 … [Read more...]

Ad spending does not appear to be intimidated by anything, not even a possible recession. According to marketing analyst Emarketer, globally, ad spending, primarily driven by digital, will continue to rise in spite of the predictions of a global economic slowdown. However, compared to 2018, total … [Read more...]