One of the best ways to maximize your exposure is to run political ads on Facebook. With billions of users around the world, Facebook is a place where politicians speak to their constituents. If you plan to run political ads, you will need to get authorization first. Facebook advertising is … [Read more...]
How to Find the Right Instagram Influencers for Your Brand
Influencers are aptly named for their ability to influence their followers. According to Emarketer, they can sway the purchase decisions of millennials and gen Zs. The data company found that 22% of gen Zs and 20% of millennials surveyed admitted to buying a product based on an influencer’s … [Read more...]
(Updated Feb. 5, 2020) Top Perks of Audience Network’s In-Stream Video as Placement in Reach and Frequency Buying
Update FEB. 5, 2020: Facebook shuts down Audience Network web and in-stream placements. Today Facebook announced that it will no longer offer the Audience Network web and in-stream placements starting April 11. In the announcement, the social media company cited demand as the reason for this … [Read more...]
How to Run Facebook Political Ads
Millions of people in the United States use Facebook to connect and share ideas, so it's the perfect platform to spread the word about a political candidate. As the 2020 election quickly approaches, now is a great time to start planning a digital strategy for your political campaign. Here you’ll … [Read more...]
How to Double Your Instagram Followers
If you’re going to advertise your business through Instagram, your following is what makes or breaks the success of your social media campaign. Fortunately, once you’ve achieved a decent following, it gets easier to continue building it. But getting to that point takes dedication and consistency. … [Read more...]
11 Marketing Strategies and Solutions for Black Friday
One of the best days of the year for sales is rapidly approaching. Black Friday is viewed by Americans as the first day of shopping for Christmas. Finder reported that last year the average adult spent $483 during the four days from Black Friday to Cyber Monday. Expenditures during the four days … [Read more...]
Mobile Insights: How Users Spend Their Time on Mobile Devices
The various ways users engage with their mobile devices reveal valuable information about the best way to market to them. Marketing data and research analyst Emarketer shared its US estimates on mobile behaviors to help marketers get the most out of their mobile strategies in 2018. Facebook, too, … [Read more...]
9 Ways to Increase Sales Using Facebook Ads
Many novices view the Facebook advertising platform as an instant cash cow: Create an ad, run it, and—voilà—watch the money pour in an endless stream of wealth. Unfortunately, Facebook advertising isn’t some get-rich-fast tool, no matter how robust your Facebook marketing services may be. The … [Read more...]
Instagram Tests Two New Anti-Bullying Features and “Suggestions for You”
Instagram is tackling social media bullying head on with two new features that the company hopes will discourage bullies from abusing other users. The platform is also testing a Suggestions for You feature in Direct. The first anti-bullying feature allows users to think before they post. When … [Read more...]
Facebook Updates Terms of Service for Better Clarity and Transparency
Facebook is updating its Terms of Service to more clearly explain how the platform works. Specifically, the updated information will better explain how Facebook makes money, how it removes content, how it protects users’ intellectual property rights, and what happens when a user deletes … [Read more...]
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