Anne Hubbel, editor at AdvertiseMint, company for Facebook ads A network of accounts posted political content directed at the UK and the United States To combat misuse, Facebook removed 652 pages, groups, and accounts. The removed violators exhibited “coordinated inauthentic behavior,” … [Read more...]
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Facebook Banned the myPersonality App for Misuse
Anna Hubbel writer at AdvertiseMint, Facebook ads company Facebook announced that it banned the myPersonality app “for failing to agree to [Facebook’s] request to audit and because it’s clear that they shared information with researchers, as well as companies with only limited protections in … [Read more...]
Facebook Is Testing an Ad Archive API for Publishers and Researchers
Facebook announced that it is testing an Ad Archive API with a group of US publishers and researchers. The new API helps publishers and journalists analyze and investigate political or social issue ads shared on Facebook. In its announcement, Facebook says the new API is part of the platform’s … [Read more...]
New Facebook Pixel Shows How Your Group Page Drives Website Activity
Facebook groups are an excellent way to build an online community and generate interest and conversation around your business. Now, you can measure the effectiveness of your Facebook group. Similar to the Facebook Pixel that tracks website traffic generated from your ads, you can now use the … [Read more...]
Facebook Removes More Than 5,000 Ad Targeting Options
Facebook refined its platform misuse efforts at a massive level earlier this week. In addition to announcing an educational certification advertisers will be required to complete, Facebook said it is removing more than 5,000 ad targeting options to discourage discriminatory advertising. The platform … [Read more...]
Facebook Rates Users’ Trustworthiness on a Zero to One Scale
Facebook will now rate users on their trustworthiness, according to a recent article by The Washington Post. The rating system, which Facebook reportedly created over the past year, measures users’ credibility on a scale of zero to one. Facebook made the rating system to determine whether users who … [Read more...]
Facebook Takes a Hard Look at the Meaning of Free Expression
Clem Onojeghuo / UnsplashWhere do we draw the line when it comes to free speech? Facebook has been repeatedly faced with this question whenever users, publishers, or advertisers share content that is considered controversial, harmful, or untrue. These days, it’s challenging to determine whether fake … [Read more...]
How Facebook’s New Page Authorization Requirements Affect You
Your page is your ticket to Facebook advertising because without it, you can’t advertise on Facebook. That’s why it’s especially important to adhere to Facebook’s latest page authorization requirements. Last week, the social media company announced that pages with large US audiences are now required … [Read more...]
Facebook Has New Restrictions for Addiction Treatment Center and Bail Bond Ads
Facebook recently announced new restrictions for two types of ads, ads for addiction treatment centers and ads for bail bonds. From now on, addiction treatment centers must first be precertified to advertise in the US, and ads promoting bail bonds are now prohibited. These new restrictions apply to … [Read more...]
Is Facebook Considered a Mobile Browser? Research Says Yes
Chrome and Internet Explorer are the two big names we typically think of when talking web browsers, and that’s no surprise, considering they are the leading browsers in the US. However, you may not realize that there’s another platform rising as a widely used browser for mobile: Facebook. Facebook's … [Read more...]
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