Facebook Ads

For those who venture not to hire a Facebook ad agency, managing your Facebook ads can still be quite simple once you get over the steep learning curve. If you want to view all your account activities, you can do so on Ads Manager. From your account history, you can track the changes you made and … [Read more...]

If you plan on advertising on Facebook, whether you are part of a Facebook agency or not, you need to know the types of Facebook ads you can create for your campaign. Four Facebook ad formats exist: Single Image Video Carousel Canvas These ads, which you create on either Ads Manager … [Read more...]

What makes a successful Facebook ad? Successful ads contain carefully crafted copy and high quality, compelling images. However, successful Facebook ads don’t only contain good copy and good images. There more ways to creating an ad that shines among many, that rises from mediocrity. When … [Read more...]

Rather than downloading your customer list into a CSV file and downloading that file into your database, you can now integrate your existing customer systems with Lead Ads to avoid this inconvenient process. Any agency for advertising can be excited to streamline its process with these … [Read more...]

If you’re an adventurous extrovert constantly seeking new activities within your area, then you know the struggle and massive inconvenience of opening a web browser, going to your google search bar, and typing “Cool events near me.” With Facebook’s release of Events from Facebook, an app that keeps … [Read more...]

Facebook’s Workplace, a business platform Facebook uses to connect with Co-Workers, officially opens for public use. Currently, more than 1,000 organizations and companies world-wide use Workplace. The top five countries that have been frequently using Workplace include France, India, Norway, the … [Read more...]

Facebook recently announced the release of a new feature that allows friends’ recommendations to directly lead customers to businesses. As an ad agency, we're excited about this new development to drive traffic. When you post a status requesting recommendation for new restaurants, for example, … [Read more...]

On October 19, Facebook updated Pages’ call-to-action buttons. The update includes more CTA button options and an integration with third party services such as HomeAdvisor and Microsoft Bookings that Facebook ad companies should become well aware of. These are the new CTA buttons: Start … [Read more...]

Facebook media recently announced that it has made changes to Instant Articles to increase traffic growth and per-page monetization for publishers. These changes stemmed from Facebook’s goal to create value for publishers while also enhancing the mobile reading experience for Facebook users. If … [Read more...]

Split Audiences, a new feature currently rolling out to Power Editor, allows you to split your audience across ad sets, paving a new and easier way to test your ads. When you split your audience, you can target different age ranges and genders. For example, you can split your audience between men … [Read more...]