Facebook Ads

The fight against fake news continues, with Facebook making the next move. The network is now testing a button that provides users with more contextual information about a published article, including the publisher's Wikipedia listing, related articles, a call-to-action button to follow the … [Read more...]

As part of the network's effort to improve the ad review process, Facebook is now placing any ads that contain potentially sensitive content under human review. This change was made in light of recent discoveries of offensive "Jew hater" ads, as well as Russian troll ads that ran during the 2016 … [Read more...]

When it comes to Wall Street, it seems Facebook can do no wrong. Although the recent discovery of Russian ads running during the 2016 US Election has caused some serious concern and inspection by both Facebook and Washington investigators, it in no way affected the network's stock … [Read more...]

Enliven your lifestyle products with Facebook's new Canvas template, Lifestyle Layout. As frequently mentioned in the past, the majority of today's Facebook paid ads migrates to mobile. Facebook's Canvas, a creative platform for developing mobile ad experiences, has multiple templates for its … [Read more...]

Facebook has always been about connecting. Now there is a way to further strengthen connections with potential and existing customers. Recently, the network announced its new Messages objective for Facebook ads. You may be familiar with Facebook's other ad objectives, which help advertisers hone … [Read more...]

Russian President Vladimir Putin meets with Nicolas Maduro, photo courtesy of Reuters After growing pressure to release more information to the public, Elliot Schrage, vice president of policy and communications at Facebook, announced in a Facebook Newsroom post that the Russian ads reached 10 … [Read more...]

Hearts are still heavy in the aftermath of the recent Las Vegas shooting that killed 59 people and left over 500 injured. The incident caused panic and confusion as individuals scrambled to safety and quickly pulled out their mobile phones to check in with loved ones. When realization sets in … [Read more...]

Mark Zuckerberg appearing live on Facebook from his own personal Facebook account On the afternoon of September 21, days after news erupted that Russian ads connected to the Internet Research Agency interfered with the 2016 US presidential election, Mark Zuckerberg went live from his personal … [Read more...]

One of the first things a user does when researching a company is check its Facebook Page. They do this to make sure a product or service is coming from a credible company, and a Facebook profile is a strong indication of that. As an advertiser, you want users to trust your company or brand. … [Read more...]

Facebook advertising is on the rise, and the numbers prove it. This is relevant information for any Facebook marketing agency. Average CPM (cost per thousand impressions) for Facebook ads, according to recent AdStage.io research, has increased 171 percent since January of this year. That's an … [Read more...]