Facebook Ads

Facebook announced a change that may elicit gasps: Ads Manager and Power Editor are converging into one platform called Ads Manager. As horrifying as that may sound to you if you’re a Power Editor fan, the change, which is rolling out later this week, isn’t much of a change after all. In fact, if … [Read more...]

A time may come when Facebook advertising no longer seems lucrative. You watch, in utter disappointment and exasperation, hands crossed over your chest, eyebrows furrowed, as your ads remain untouched by coveted clicks. You call the advertising agency you hired to drop the bad news: you no longer … [Read more...]

Although Facebook is perhaps the most accomplished social media network boasting over five million advertisers and two billion monthly users, the media giant is far from perfect. As previous and current headlines showed, Facebook has incorrectly recorded data. In a string of errors, Facebook has … [Read more...]

Dynamic ads just got even better. Facebook recently announced three new enhancements for advertisers to further improve the information they share in their dynamic ads. These three enhancements are global availability of broad audience targeting, integration of discounts or special offers, and price … [Read more...]

If you are an advertiser who wants to see more video ad opportunities for social media, we have good news for you. You can now deliver video ads to in-stream placements in videos uploaded to Facebook or created by members of the Audience Network. Why? Because Facebook has found that more and more … [Read more...]

On August 24, Facebook Business announced that it is removing the ability to boost rarely used posts come September 15, 2017. The reason for this change, Facebook explained, is to optimize the advertising experience in ways that best zero in on a business's marketing objectives. For … [Read more...]

Earlier in August, Facebook allowed a few merchants to sell on its Craigslist-like platform Marketplace. This is big news for businesses because Marketplace continues to grow. Facebook announced on August 14 that Marketplace is now accessible in 17 countries across Europe. Marketplace is a … [Read more...]

Facebook offers broad audience targeting for your business or partner social media advertising company to reach potential online customers who've never before visited your website or app. What this means is for consumers who have an online history that indicates interest in your (or similar) … [Read more...]

Transferring a TV ad to Facebook and Instagram isn't as easy as a simple upload. There are numerous details to consider, such as aspect ratios, duration, and message delivery. Additionally, there's a difference in viewership expectations between traditional TV commercials and social media … [Read more...]

One of the best ways to improve the performance of your Facebook posts is to mimic strategies that have worked for others. Keywee, a content marketing and distribution service, analyzed data from over one million Facebook posts from over 400 publishers and found the top-performing Facebook posts you … [Read more...]