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Anne Felicitas, editor at AdvertiseMint, Facebook marketing agency Time well spent is an issue Mark Zuckerberg has been grappling with since last year. At the time, the young Facebook CEO worried that users were passively consuming content on the platform, rather than interacting with the … [Read more...]

Did you know you can add alt text to your Instagram posts? Alt text appears when an image doesn’t fully load or whenever a user hovers the cursor over the image. It ultimately helps your content rank better in search engine results. Here’s how to add alt text to new and old Instagram … [Read more...]

Instagram brings shopping to the app with a new feature called Checkout with Instagram. This tool allows users to click on a Shoppable Tag and purchase an item without redirecting to a website. Sheryl Sandberg, COO of Instagram’s parent company, announced the launch on an Instagram post. … [Read more...]

Ariana Grande has one less problem because she’s not worrying about her Instagram following anytime soon. The mega pop star recently achieved the status of most followed woman on Instagram, a title previously held by Selena Gomez. At the time of writing this, Grande has 148 million Instagram … [Read more...]

You’re trying to build a following for your blog or Instagram, but you can’t seem to drive traffic to those platforms. How can you possibly expect to grow as an online influencer if you can’t reach people? Let us answer this question by posing another: have you considered Pinterest? According to … [Read more...]

On November 2018, Instagram published a press release detailing several tests to its app. Today, one of those tests is showing on users’ Instagrams. My colleague posted a screenshot of the new Instagram redesign that highlights the bio rather than the follower count. Instead of appearing in large … [Read more...]

Users can create a collection by saving feed posts. Instagram prototypes a public Collections feature, says Tech Crunch. According to the report, Instagram has a prototype of Collections, only this version is viewable to the public. Software engineer and tipster Janne Manchun Wong discovered the … [Read more...]

Everyone can appreciate a good #fashionista hashtag. But if you run a fashion brand, you have 78 million Instagram posts to compete with. That means your post with this hashtag will quickly be pushed to the bottom of the pile and will likely go unseen by most of your audience. If you want to … [Read more...]

I sometimes fantasize about being Adam Mosseri. As the new head of Instagram, replacing former CEO Kevin Systrom, Mosseri can decide the app’s future, choosing the features to develop and the tools to eradicate. If I were Mosseri, I would roll out a slew of user-coveted features, such as … [Read more...]

January 31, 2019 Anne Felicitas, writer at AdvertiseMint, Facebook advertising agency There’s nothing more discouraging than watching your live viewers drop off, one by one. If only you could better captivate your audience, better keep their eyes glued to the screen. Instagram has two … [Read more...]