Instagram Ads

Instagram announced that Instagram live videos, which were previously as ephemeral as Instagram Stories, can now be saved and downloaded to your phone. Although you can save live videos to your phone, the video will still disappear from the app and from your feed after the broadcast (unlike Facebook … [Read more...]

On March 6 Instagram released its Stories ads, which you can create on Power Editor and Ads Manager, to all advertisers. While we've discussed some details about how you can create Instagram Stories ads and how these Instagram Stories ads work, Facebook's Kelley Rochna and Christina Ting have … [Read more...]

Today, Instagram announced on its business blog that the highly anticipated Instagram Stories ads, immersive full-screen ads that appear within Stories, are now available to all Instagram and Facebook advertisers. Advertisers can run these 10- to-15-second ads in Instagram Stories by choosing the … [Read more...]

If you advertise on Instagram and you want more leads, you're in luck—there's an ad for that. Behold the Instagram lead ad, an ad that lets you collect valuable information from potential customers without directing them outside the platform. From phone numbers to email addresses to job titles to … [Read more...]

  Now Lead Ads, ads that collect customers’ information with a pre-filled form, are available for placement on Instagram, a new capability slowly rolling out to Facebook and Instagram advertisers. You can serve your Lead Ads to Instagram in two ways: Choosing the default option … [Read more...]

Instagram is currently testing video ads inside Stories, according to multiple sources including AdAge and Yahoo News. "Instagram is testing them [mid-roll video ads] now with select publishers and content creators," said an anonymous ad agency executive to AdAge in an interview. Facebook … [Read more...]

Yesterday Instagram, following the footsteps of its parent company, Facebook, launched Instagram Live, a new feature that is currently rolling out to the U.S. While Instagram Live is a great tool that gives followers a live, voyeuristic look into one’s day-to-day life, it is also a great tool social … [Read more...]

Instagram added four new features on Tuesday: comments that can be “liked,” comments that can be turned off, suicide prevention reports, and removable followers. Before the update, Instagramers did not have the ability to remove followers without blocking the account. Once someone follows an … [Read more...]

In the ever-evolving world of social media, Instagram has established itself as a powerful platform for both personal expression and business growth. Converting your personal Instagram account to a business account is a strategic move that can elevate your brand, increase visibility, and provide … [Read more...]

Instagram recently announced that advertisers can now create video and image ads in the vertical format with an aspect ratio of up to 4:5. Because portrait has been available on Instagram for posts and because it is a popular format for content consumption, Instagram decided to give advertisers … [Read more...]