Even as you read this, it’s highly likely you’re doing so on your mobile device. That’s why it’s no surprise Emarketer reports that mobile will constitute 69.9 percent of all digital advertising in 2018. Additionally, mobile maintains a 33.9 percent share of all US ad spend, with expectations to … [Read more...]

The internet is brimming with ad tech opportunities. It is like a warped, Salvador Dali-designed, spellbound fever dream where anything can happen. The Internet is becoming more of a digital domain of social life than a simple search tool it once was. In many ways, the ascension of social media … [Read more...]

A study revealed that more than 170 million people will use VR technology by the end of 2018, and that figure is about to get much higher in the next few years. In such circumstances, the question isn’t whether or not VR will change today’s advertising industry but rather how it is going to happen. … [Read more...]

If you're reading this, you already know that email is one of the most important assets a brand or organization should have. What you might not be aware of is the necessity of segmenting the subscription list. In a nutshell, segmenting your email list allows you to send the right email to the right … [Read more...]

Traditional TV viewership in the United States continues to decline steadily, owing in large part to the rise of direct competitors such as over-the-top (OTT) programming. Ad departments noticed: researchers from Emarketer expect domestic TV ad spends to drop to 31.6 percent of all ad revenue in … [Read more...]

When you have a product worth bragging about, it’s tempting to place it next to your competition’s less-impressive version. Taylor Holland says that’s a mistake, however, in her Skyword article, “Why There’s No Place for Product Comparison in Content Marketing.” In fact, she says product comparison … [Read more...]

Although patience is a virtue, it shouldn't be needed when viewing ad content. According to Emarketer, content that takes too long to load is one of the most challenging struggles for digital advertisers today. Eighty percent of participating users in a December 2017 Adobe survey indicated that … [Read more...]

As if the emphasis on fake news wasn't enough for news publishers last year, recent data uncovered by Taboola indicates that US consumers' time spent on publisher sites dropped in 2017. According to Emarketer, the average amount of time spent on publisher sites began at 2.09 minutes in the first … [Read more...]

Effective ad copy captures the problems of your customers and offers solutions to those problems. To do so, you must ask eight important questions about the before and the after of your customers' experiences with your product or service using the eight-question grid. In the eight-question grid, … [Read more...]

Crafting a logo to represent your business takes a lot of consideration, especially when it comes to color choice. Colors have a psychological influence, so it's important to choose ones that accurately convey the purpose of your business, as well as elicit the emotions you want your customers to … [Read more...]