Color is one of the most powerful tools in the marketing world. But what are the best colors for branding and marketing? And how do you get your brand colors right? Great questions! You'll find answers and more on this page. The colors you choose for your brand convey emotions and communicate … [Read more...]
Customer Acquisition Cost: How to Calculate, Reduce & Improve
Bringing in new customers is crucial for the growth of your business. But how much is each new customer really costing you? Understanding your customer acquisition cost (CAC) will allow you to unlock powerful insights for growth. CAC is simply the price to acquire a new customer. Should … [Read more...]
How to Create and Use Facebook Polls
Looking to engage your Facebook friends or audience or get valuable insights in a new way? Then, you need to create Facebook polls! Creating a Facebook poll is simple from your PC or mobile device. You just write clear question-and-answer options for people to vote on. Well-written poll … [Read more...]
What Is a Social Media Influencer?
The term "social media influencer" has become quite the buzzword lately. But what does it really mean, and why the rising popularity? Let's talk about it! Social media influencers are people who have become super popular on sites like Instagram, TikTok, and YouTube. They build huge social … [Read more...]
The Complete Guide to Marketing and Advertising Awards
Are you a business owner or agency eager to win a Marketing and Advertising Award? Do you want to understand the awards landscape so you can enter and improve your chances of winning? You've come to the right place! Creative, Advertising and Marketing awards build credibility, can generate more … [Read more...]
Mastering Your Marketing Funnel
Want more leads and sales to grow your business? The solution is mastering the marketing funnel. A rock-solid funnel guides potential customers step-by-step into becoming buyers. It paves a path that leads to marketing success. Such a funnel first grabs the attention of your perfect audience. It … [Read more...]
15 Tips to Gain More Qualified Leads
Generating a good number of qualified leads is essential to growing your business. You can sell more of your products or services and earn more money with high-quality leads. Here's the thing - leads are only "qualified" if they can truly buy from you. So, you have to reach the right people who need … [Read more...]
15 Tips to Maximize Your Return on Ad Spend (ROAS)
Return on ad spend (ROAS) is a marketing metric that measures the revenue generated per every dollar spent in an advertising campaign. It is one of the most important metrics for businesses to track, as it helps them to understand the effectiveness of their advertising campaigns and make necessary … [Read more...]
The Banning Surveillance Advertising Act of 2022 Explained
The Banning Surveillance Advertising Act was introduced recently by representatives Anna Eshoo, Jan Schakowsky, and senator Cory Booker, and it immediately generated a lot of buzz within the marketing industry. But what is the bill really about, what areas are most important for businesses and … [Read more...]
14 Hidden Benefits of Social Media Marketing for Business
Social media marketing is a must for most successful businesses seeking new customers and a wider audience (and a must if you want to do viral marketing, too). However, it's not just about having a Facebook advertising campaign and tweeting out your products every once in a while - with the right … [Read more...]
- « Previous Page
- 1
- …
- 4
- 5
- 6
- 7
- 8
- …
- 17
- Next Page »