Facebook Ads

Business owners who want to reach users through WhatsApp can now do that through Facebook ads. TechCrunch recently found a code that business owners can use in Facebook's ad manager to create a "Send WhatsApp Message" call-to-action. The WhatsApp call-to-action works like a Facebook Messenger … [Read more...]

If you want to quickly create different ad sets, you’re in luck. Facebook Power Editor and Ads Manager have a handy ad creation tool that allows you to create multiple variations of ad sets at the same time. Here’s how you create multiple ad sets. If you have any trouble with this, feel free to … [Read more...]

The updated Instant Articles WordPress Plugin improves the adaptation of web content for the Instant Articles format. The update streamlines initial setup and provides visual parity between Instant Articles and AMP. This update is only available to WordPress VIP enterprise clients and publishers … [Read more...]

Facebook announced a change that may elicit gasps: Ads Manager and Power Editor are converging into one platform called Ads Manager. As horrifying as that may sound to you if you’re a Power Editor fan, the change, which is rolling out later this week, isn’t much of a change after all. In fact, if … [Read more...]

A time may come when Facebook advertising no longer seems lucrative. You watch, in utter disappointment and exasperation, hands crossed over your chest, eyebrows furrowed, as your ads remain untouched by coveted clicks. You call the advertising agency you hired to drop the bad news: you no longer … [Read more...]

Although Facebook is perhaps the most accomplished social media network boasting over five million advertisers and two billion monthly users, the media giant is far from perfect. As previous and current headlines showed, Facebook has incorrectly recorded data. In a string of errors, Facebook has … [Read more...]

Dynamic ads just got even better. Facebook recently announced three new enhancements for advertisers to further improve the information they share in their dynamic ads. These three enhancements are global availability of broad audience targeting, integration of discounts or special offers, and price … [Read more...]

If you are an advertiser who wants to see more video ad opportunities for social media, we have good news for you. You can now deliver video ads to in-stream placements in videos uploaded to Facebook or created by members of the Audience Network. Why? Because Facebook has found that more and more … [Read more...]

On August 24, Facebook Business announced that it is removing the ability to boost rarely used posts come September 15, 2017. The reason for this change, Facebook explained, is to optimize the advertising experience in ways that best zero in on a business's marketing objectives. For … [Read more...]

Earlier in August, Facebook allowed a few merchants to sell on its Craigslist-like platform Marketplace. This is big news for businesses because Marketplace continues to grow. Facebook announced on August 14 that Marketplace is now accessible in 17 countries across Europe. Marketplace is a … [Read more...]