Source: Amazon Amazon is currently beta testing a post feature for the mobile shopping app on iOS and Android. Appearing on a brand's product listing, this new feature is just like any other social media post you see online, with a large image followed by a headline and CTA button … [Read more...]

Stokkete / Envato Elements Let's go straight to the facts: 55 percent of consumers go directly to Amazon to search for items instead of a search engine. More than 200 million people visit Amazon every month. Amazon sold $173 million worth of products on Amazon Prime Day 2019 … [Read more...]

Amazon’s seller platform attracts all types of businesses, from Fortune 500 companies to solo artisans. Amazon gets 195 million unique visitors every month, and that’s just in the United States. Third-party sellers were allowed to join the platform in 1999, and today they account for almost 60% of … [Read more...]

If you've been thinking about selling your products on Amazon but still have doubts, it might be time to challenge those doubts and reconsider. Amazon has the largest audience—200 million monthly active users, to be exact—and the biggest sales of any e-commerce site in the world. (The company sells … [Read more...]

They say imitation is the sincerest form of flattery, but brands would agree that this philosophy does not stand with counterfeit products. Fortunately, Amazon recently introduced Project Zero, a program that helps businesses fight counterfeits. Using advanced technology, machine learning, … [Read more...]

Google is the go-to for all search queries in the United States. However, another platform is rising to the top for product-specific searches: Amazon. According to several surveys reported by marketing analyst Emarketer, a majority of US shoppers start with Amazon when searching for new products. … [Read more...]

Digital advertising often requires collaboration. Luckily, platforms like Amazon Advertising make it easy to give other users access to an ad account. Amazon lets you assign users either editor or admin access. The former gives a user the ability to change content, create new ads, and manage … [Read more...]

Anne Felicitas, editor at AdvertiseMint, Facebook marketing agency A new Amazon rule pressures vendors to sell profitable products. According to CNBC, Amazon has been telling vendors and brand owners that if they don’t sell products at a profit, they won’t be able to promote those products. … [Read more...]

Campaign Creators / Unsplash Online advertising has opened the industry to people from all walks of life: the young and the old, the college-educated and the not college-educated, the upper class, and the middle class. So long as there’s a budget, a good product, a functioning website, and the … [Read more...]

Amazon’s large platform makes tracking advertising metrics a daunting task. But Amazon recently introduced new-to-brand metrics for display, video, and Sponsored Brands advertisers so campaign performance metrics are clear and easier to understand. The new set of metrics are now part of Amazon’s … [Read more...]