Digital advertising often requires collaboration. Luckily, platforms like Amazon Advertising make it easy to give other users access to an ad account. Amazon lets you assign users either editor or admin access. The former gives a user the ability to change content, create new ads, and manage … [Read more...]
No Profits, No Advertising: Amazon Implements New Rule
Anne Felicitas, editor at AdvertiseMint, Facebook marketing agency A new Amazon rule pressures vendors to sell profitable products. According to CNBC, Amazon has been telling vendors and brand owners that if they don’t sell products at a profit, they won’t be able to promote those products. … [Read more...]
Amazon Launches Advertising Courses and Accreditation in New Learning Program
Campaign Creators / Unsplash Online advertising has opened the industry to people from all walks of life: the young and the old, the college-educated and the not college-educated, the upper class, and the middle class. So long as there’s a budget, a good product, a functioning website, and the … [Read more...]
Amazon’s New-to-Brand Metrics Help Drive Customer Acquisition
Amazon’s large platform makes tracking advertising metrics a daunting task. But Amazon recently introduced new-to-brand metrics for display, video, and Sponsored Brands advertisers so campaign performance metrics are clear and easier to understand. The new set of metrics are now part of Amazon’s … [Read more...]
Amazon’s New Marketing Option Delivers Free Samples to Shoppers
Anna Hubbel, writer at AdvertiseMint, Facebook advertising company Amazon is testing a free-sample program that allows brands to ship product samples to prospective buyers. Brands handle the payment while Amazon uses the customer data it acquired to identify which shoppers are likely to buy. In … [Read more...]
13 Examples of Amazon Ads That Rock
If you’re like the many advertisers flocking to Amazon, especially for the upcoming holiday season, you are likely still learning the secrets of marketing on the platform. How do you stand out when so many other businesses around the world are competing for the same benefits of the … [Read more...]
A Look inside US Shoppers’ Buying Journeys
Anna Hubbel, writer at AdvertiseMint, Facebook ad agency What is the thought process of the average US shopper? Amazon wanted to answer this question to help brands better understand their audiences. Working with global measurement firm comScore, Amazon gathered in-depth insight about … [Read more...]
E-commerce Is Coming to Snapchat with Amazon Product Search Tool
Anna Hubbel, writer at AdvertiseMint, Facebook ads company agency Recently, Snap Inc. made a smart business move. The company announced a new Amazon product search tool involving the Snapchat camera. Users can point their Snapchat camera at an object to find it on Amazon. They can then buy the … [Read more...]
7 Ways to Upgrade Your Amazon Ads
Anna Hubbel, writer at AdvertiseMint, Facebook ad agency Amazon is inching its way closer and closer to the number one spot. The company’s US digital ad revenues projected for this year will surpass Oath and Microsoft’s, trailing behind Facebook and Google’s, according to Emarketer. The … [Read more...]
The New Amazon Attribution Tool Will Show You Why Amazon Ads Are Better
Photo courtesy of stores.org Amazon is so confident in the success of its ads that it is now testing an attribution pixel that will show advertisers how ads on its sites measure up against those on rival sites. According to Digiday, it is called the Amazon Attribution tool. The test invites only … [Read more...]