Soon Amazon sellers may be able to promote their products to other websites. Currently, Amazon is testing Sponsored Products placement to external sites. The company has been dedicating a new focus to advertising, and this latest test expands that focus beyond Amazon’s own properties. According … [Read more...]
How to Advertise Your App on Amazon
Amazon Ecosystem for Apps The Amazon Ecosystem for Apps extends far beyond its renowned e-commerce platform, offering a comprehensive Appstore that serves as a thriving hub for app distribution. With millions of active Amazon customers, this ecosystem provides a vast and engaged user base eager … [Read more...]
How to Build a Successful Amazon Page
Amazon is massive, complex, and full of exciting opportunities. It’s daunting to enter the Amazon selling realm. But if you’re going to do it, you need to set yourself up for success with the right knowledge. Salsify recently hosted a webinar titled “Build a Best-Selling Page on Amazon,” in which … [Read more...]
3 Most Popular Amazon Ads to Try
Photo: Getty Images/Adrian Hancu When you hear the word “Amazon,” you may automatically think “success.” With such a strong word association, you may also think that using an Amazon marketing campaign guarantees reaching your desired goals. However, every company and product is different. You … [Read more...]
What Is Amazon Advertising?
Amazon.com (commonly known as, simply, Amazon) routinely sets unprecedented heights for the e-commerce industry. An estimated 54 percent of online shoppers go directly to Amazon to purchase products. Amazon began as a humble online bookstore. Today, it’s the single largest e-commerce website in the … [Read more...]
3 Marketing Trends to Look for in 2018 According to Marketing Experts
The year 2018 is expected to be one of excitement, opportunity, and even fearful uncertainty for businesses that incorporate digital advertising into their marketing strategies. Bronto, a lead email marketing service provider for e-commerce retailers, recently shared predictions from e-commerce … [Read more...]
Amazon Advertising Is More Popular Than Snapchat and Twitter
Photo courtesy of Stores.org Amazon generated $2.8 billion in ad revenue, besting that of Snapchat and Twitter, the former generating $2 billion and the latter generating $800 million. Doug Anmuth, an analyst for J.P. Morgan, expects Amazon’s revenue to double to $6.6 billion. Most of Amazon’s … [Read more...]
Marketers Should Look at Amazon as a Rising Advertising Platform
Amazon is known for having just about everything for the average consumer: variety, video, music, great prices, fast shipping, an efficient voice assistant device, and much more. The e-commerce site also offers a popular platform for businesses to sell their own products to a limitless … [Read more...]
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