Facebook Ads

Rather than downloading your customer list into a CSV file and downloading that file into your database, you can now integrate your existing customer systems with Lead Ads to avoid this inconvenient process. Any agency for advertising can be excited to streamline its process with these … [Read more...]

If you’re an adventurous extrovert constantly seeking new activities within your area, then you know the struggle and massive inconvenience of opening a web browser, going to your google search bar, and typing “Cool events near me.” With Facebook’s release of Events from Facebook, an app that keeps … [Read more...]

Facebook’s Workplace, a business platform Facebook uses to connect with Co-Workers, officially opens for public use. Currently, more than 1,000 organizations and companies world-wide use Workplace. The top five countries that have been frequently using Workplace include France, India, Norway, the … [Read more...]

Facebook recently announced the release of a new feature that allows friends’ recommendations to directly lead customers to businesses. As an ad agency, we're excited about this new development to drive traffic. When you post a status requesting recommendation for new restaurants, for example, … [Read more...]

On October 19, Facebook updated Pages’ call-to-action buttons. The update includes more CTA button options and an integration with third party services such as HomeAdvisor and Microsoft Bookings that Facebook ad companies should become well aware of. These are the new CTA buttons: Start … [Read more...]

Facebook media recently announced that it has made changes to Instant Articles to increase traffic growth and per-page monetization for publishers. These changes stemmed from Facebook’s goal to create value for publishers while also enhancing the mobile reading experience for Facebook users. If … [Read more...]

Split Audiences, a new feature currently rolling out to Power Editor, allows you to split your audience across ad sets, paving a new and easier way to test your ads. When you split your audience, you can target different age ranges and genders. For example, you can split your audience between men … [Read more...]

Facebook Ads Manager is a powerful tool that tracks the performance of your Facebook ads. However, with so much data to sift through, finding the insights you need can be challenging. That's where filters come in. Filters allow you to narrow down your data so you can focus on the metrics that … [Read more...]

If you haven’t already heard the news, unregistered voters can now vote through Facebook Messenger with the help of Ad Council’s GoVoteBot. To encourage millennials to vote this November, Ad council decided to target young unregistered voters on a platform from which they are most often active: … [Read more...]

Ad Council, a non-profit that promotes public service announcements, makes registering to vote easier than ever with GoVoteBot. To encourage millennials, who are known to be absent at the polling station, to vote, Ad Council planned to get them where they are most active: on Facebook. "We set out … [Read more...]