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Social Cut / Unsplash Setting up a pre-launch for your business Instagram account can be intimidating. If your company is new to the platform or in social media, you may be confused as to where to begin, what assets are needed, and how to target an audience. The best way to take on this task is to … [Read more...]

Georgia de Lotz / Unsplash If you delve a little deeper into statistics, you will see that Instagram is truly a priority channel for business development. According to Emarketer, 11% of US users buy products on Instagram. Every day 200 million users visit at least one business account. At the same … [Read more...]

LYFE Fuel / Unsplash A strong social media strategy has become a must for brands in most industries. The number of users now stands at around 3.5 billion people, which is roughly 45% of the global population. Not making use of this huge and expanding advertising space would be nothing short of … [Read more...]

Affiliate marketing can be tremendously lucrative. As of this year, the industry is estimated to be worth more than $12 billion globally. More than 80% of brands currently operate some kind of affiliate program, and they exist in every niche you can think of.  Affiliate marketing is a form of … [Read more...]

Charles Deluvio / Unsplash With more than 500 million users visiting Instagram daily, it’s no surprise that many brands leverage the platform to promote their businesses. But what if all the ideas have been exhausted, and you don’t know what to post? This article provides six options for Instagram … [Read more...]

Photos and videos are posted on Instagram each day. You’ll need a beautiful feed and striking photos to stand out from everyone else.  Fortunately, you don’t need an expensive camera or a professional photo editor to capture great Instagram photos. You have what you need in the small yet powerful … [Read more...]

If you scrolled through your Instagram feed today, you may have noticed a change. Instagram rolled out Suggested Posts, which injects content from accounts you don’t follow — but you might like — straight into your feed. Instagram has become a prominent social media platform for sharing photos, … [Read more...]

With the U.S. possibly banning TikTok, fans of the social media app are left seeking an alternative that quenches their viral video needs. So of course, the recent rollout of Instagram Reels — an obvious TikTok copycat — couldn’t have come at a more opportune time.  How do you use Reels? It’s not … [Read more...]

Image courtesy of Instagram.comToday Instagram announced an addition to its 20-year-old app: Reels.  The new feature, available only to select countries, allows users to create a string of 15-minute videos, set to a track from Instagram’s music library. Users can also use their original sound, … [Read more...]

Once in a while, you see a comment on your Instagram post that resonates, a comment that you wish you could bold, underline, and highlight. The social media company is rolling out a feature that provides a similar experience.  In a Twitter post, Instagram announced the roll out of pinned … [Read more...]